Brand Tone

Empathetic & Supportive, Positive & Uplifting, Solution-Oriented & Direct, Approachable & Friendly, Modern & Feminine

Brand Values

• •Well-being & Comfort
• •Empowerment
• •Natural & Safe Relief
• •Quality & Customer Satisfaction
• •Innovation

Best Practices

• •Embrace Empathy First: Always start from a place of understanding the user's pain points.
• •Focus on Benefits, Not Just Features: Explain what those settings do for the user (e.g., "Choose from 3 soothing heat levels to melt away tension and discomfort").
• •Use Positive & Empowering Language: Frame the narrative around overcoming discomfort and regaining control.
• •Maintain Visual & Verbal Consistency: Ensure the language used in copy complements the visual branding (soft, feminine, modern).
• •Be Relatable & Authentic (Even in Promotion): Use contractions, ask questions, and speak in a conversational manner where appropriate (especially on social media).

Social Perception

Positive (within brand-controlled channels), Limited Independent Visibility, General Market Perception of Similar Products, Potential for Confusion

Copy Examples

• •Instagram Post: Don't let period pain pause your plans. ✨ Our VivaFem™ Relief Pad is your discreet secret to comfort, so you can keep conquering your day, every day. #VivaFem #PeriodPower #PainFreeLiving #MenstrualComfort
• •Facebook Ad: Tired of cramps cramping your style? 👋 Say hello to soothing heat and gentle massage, right where you need it. The VivaFem™ Menstrual Relief Pad is designed for your body, your comfort, your life. Learn more and reclaim your comfort! #PeriodRelief #SelfCareSunday #VivaFemStore #FeelGood
• •Website Banner Text: Your Cycle. Your Comfort. Rediscover Relief with VivaFem™. Drug-free, discreet, and designed for you.
• •TikTok Video Caption: Period pain said 'not today!' 🙅‍♀️ My VivaFem pad is a total game-changer. Comfort on the go is REAL. #VivaFem #PeriodHacks #CrampRelief #TikTokMadeMeBuyIt
• •Email Subject Line: Wave Goodbye to Cramps 👋 Hello to Comfort (and 15% Off Your VivaFem™ Pad!)