Brand Tone

Heartfelt & Sentimental, Creative & Inspiring, Approachable & Friendly, Modern & Clean

Brand Values

• •Personalization & Uniqueness
• •Celebration & Connection
• •Creativity & Craftsmanship
• •Quality
• •Thoughtfulness

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality (e.g., "The Sentimental Storyteller," "The Creative Companion") and list corresponding "do's and don'ts" for tone, vocabulary, and style. For example: Do use emotive words; Don't use overly technical jargon.
• •Know Your Audience Deeply: Understand their motivations for buying personalized gifts or craft supplies (e.g., expressing love, celebrating milestones, creative outlet). Tailor the emotional angle of your copy to resonate with these needs.
• •Prioritize Empathy and Connection: Use language that shows understanding and reflects the emotional significance of the products. Focus on "you" (the customer) and the recipient of the gift, highlighting the feelings and memories involved.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with the visual aesthetic of your website and social media. A clean, heartfelt design should be matched with warm, inviting, and clear language.
• •Create a Swipe File of On-Brand Content: Collect examples of your best-performing copy, customer testimonials that reflect your desired perception, and even inspiring content from non-competing brands that nail a similar tone. Use this as a reference for all new content creation.

Social Perception

Positive for Personalized Gifts, Engagement in Crafting Community, Customers Seek Quality and Reliability, Online Visibility

Copy Examples

• •Remember that night? The stars aligned, and everything changed. Capture that magic forever with a personalized star map. Your sky, your story, beautifully framed.
• •Unleash your inner artisan! ✨ Our [Scent Name, e.g., Ocean Wavy] candle making kit has everything you need to pour a little piece of your heart into a beautiful, fragrant creation. Perfect for a cozy night in or a handmade gift.
• •They're not just pets, they're family. Celebrate your furry friend with a custom portrait that captures their unique personality and unconditional love. A keepsake to cherish every wag and purr.
• •More than just a gift, it's a memory in the making. Find unique, personalized treasures at Winord that speak from the heart and celebrate your special journey together.
• •What special moment would you love to commemorate? Share your ideas below! We’re all about turning cherished memories into tangible keepsakes. #WinordCraft #PersonalizedGifts #MakingMemories