Brand Tone

Aspirational & Chic, Relaxed & Comfort-Focused, Quality-Conscious & Trustworthy, Modern & Minimalist, Friendly & Engaging (on social media)

Brand Values

• •Quality Craftsmanship
• •Design & Aesthetics
• •Comfort & Relaxation
• •Durability & Practicality
• •Customer Satisfaction

Best Practices

• •Always Emphasize "Handmade Quality" and "Minimalist Design": These are core differentiators and should be woven into product descriptions, about sections, and social media posts. Consistently mention that pieces are "handmade in our own workshop."
• •Use a Relaxed but Sophisticated Vocabulary: Words like "unwind," "serene," "effortless," "chic," "curated," and "sanctuary" can convey the desired tone, balanced with clear, concise product information. Maintain the "Take time to chill" ethos.
• •Focus on the Experiential Benefit: Don't just sell a chair; sell the relaxation, the style upgrade, the cozy moments. Use storytelling to paint a picture of how Laui Lounge enhances a customer's lifestyle.
• •Maintain Visual and Textual Cohesion: Ensure the copy tone aligns with the clean, airy, and stylish imagery used across all platforms. The language should feel as inviting and aesthetically pleasing as the products look.
• •Engage Authentically: On social media, respond to comments and messages in a friendly, helpful, and appreciative manner that reflects the brand's commitment to customer satisfaction and its approachable yet chic persona. Continue using user-generated content and influencer collaborations to build community and trust.

Social Perception

Positive, Premium (but accessible luxury), Trendy & Aspirational, Reliable

Copy Examples

• •Laui Lounge: Where Minimalist Design Meets Ultimate Comfort. Handmade in Amsterdam, Loved Everywhere.
• •Soak up the sun or unwind under the stars. Our Boho Long Chair, handcrafted with all-weather, water-repellent fabric, invites you to truly 'take time to chill.' Effortless style, enduring comfort, season after season.
• •Creating beautiful spaces for precious moments. ✨ Our handmade lounge pieces are designed for the whole family to relax in style. What does your perfect chill-out corner look like? #LauiLounge #HandmadeComfort #FamilyTime #InteriorDesign #OutdoorLiving
• •Elevate Your Outdoors. Discover Laui Lounge – Dutch-designed, handmade outdoor furniture that blends minimalist aesthetics with exceptional durability. Request your free fabric samples today and design your dream relaxation zone. [Link]
• •Minimalist outdoor lounge inspiration by Laui Lounge. Handmade, water-repellent, and effortlessly chic. Perfect for creating your own stylish sanctuary. #OutdoorFurniture #MinimalistDesign #BohoHome #LauiLounge #GardenInspo