Brand Tone

Aspirational & Elegant, Accessible Luxury, Sensory & Evocative, Confident & Direct (on social media)

Brand Values

• •Quality
• •Art & Passion
• •Individuality & Expression
• •Accessibility (implied)
• •Elegance & Distinction

Best Practices

• •Embrace "Accessible Elegance": Always balance aspirational language with the underlying value proposition. Use words that evoke luxury, quality, and artistry, but ensure the call to action or core message subtly reinforces the "inspired by" accessibility. This builds trust with customers seeking quality alternatives.
• •Focus on the Sensory Experience & Emotion: Perfume is deeply personal and evocative. Use descriptive language that appeals to the senses (without being able to smell online) and connects the fragrance to feelings, confidence, and desired impressions, rather than just listing notes.
• •Maintain Transparency with Confidence: Be direct and unapologetic about the "inspired by" nature of the perfumes, especially on platforms like Instagram and TikTok where this is already clear. Frame it as providing a smart, high-quality alternative, not a lesser version. This confidence translates into the brand's voice.
• •Visually Align Copy with Aesthetics: Ensure the tone of the copy matches the luxurious and artistic visuals used. If images are elegant, the copy should be too. If they are modern and bold, the copy can reflect that, while still maintaining the core values of quality and artistry.
• •Develop a Core Messaging Bible: Create a document outlining key brand phrases, "do's and don'ts" for language, and approved ways to describe the "inspired by" aspect. This ensures that anyone writing copy, whether for the website, social media, or ads, uses a consistent voice that reflects Sabdil's unique position in the market.

Social Perception

Emerging Contender in "Inspired By" Market, Visually Appealing, Limited Mainstream Visibility (currently), Potential for Confusion

Copy Examples

• •Headline: Elevate Your Everyday. Experience [Name of Sabdil Perfume], inspired by [Name of Iconic Perfume]. Body: Why just admire luxury when you can embody it? Our [Name of Sabdil Perfume] captures the timeless essence of [Name of Iconic Perfume], crafted with the finest ingredients for a scent that’s both familiar and uniquely yours. Discover your new signature.
• •Headline: The Art of Scent. The Smart Indulgence. Body: At Sabdil, we believe iconic fragrances are an art form. Our [Name of Sabdil Perfume], inspired by the legendary [Name of Iconic Perfume], offers that masterpiece experience, passionately recreated. Express your distinction, intelligently.
• •Headline: Unleash [Desired Adjective, e.g., Your Confidence / Your Allure] with Sabdil [Name of Perfume]. Body: Feel the captivating power of a world-class aroma. Sabdil [Name of Perfume] is our homage to the unforgettable [Name of Iconic Perfume], designed to enhance your presence and leave a lasting impression. Dare to elevate your essence.
• •Headline: Luxury Reimagined. Quality Undeniable. Body: Experience the opulence of [Name of Iconic Perfume] through Sabdil’s meticulous interpretation, [Name of Sabdil Perfume]. We’re committed to exceptional quality, offering you a fragrance that speaks of elegance, without the traditional markup.
• •Headline: Your Signature Awaits. Inspired by Icons. Crafted by Sabdil. Body: Don't just choose a perfume, choose an experience. Sabdil’s collection, featuring scents like [Name of Sabdil Perfume] (our version of [Name of Iconic Perfume]), is dedicated to bringing you unique and memorable fragrances. Find the scent that tells your story.