Brand Tone

Elegant, Sophisticated, Aspirational, Evocative, Passionate, Purpose-Driven, Approachable Luxury

Brand Values

• •Quality & Artistry
• •Social Responsibility & Compassion
• •Individuality & Self-Expression
• •Transparency & Fairness
• •Emotional Connection & Storytelling

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Elegant, Sophisticated, Aspirational, Evocative, Passionate, Purpose-Driven, Approachable Luxury) with clear examples of 'do's and don'ts' for language, vocabulary, and sentence structure. This ensures anyone writing copy understands the desired style.
• •Emphasize Storytelling: Consistently weave narratives into product descriptions, social media posts, and 'About Us' content. Focus on the experience, emotion, and inspiration behind each fragrance, reinforcing the idea that 'every scent tells a story.'
• •Highlight Core Values: Regularly integrate brand values (Quality, Social Responsibility, Individuality, Transparency, Emotional Connection) into messaging. For instance, when discussing ingredients, mention ethical sourcing; when promoting a product, link it back to self-expression or the brand's charitable efforts.
• •Maintain Visual-Verbal Cohesion: Ensure that the visual elements (photography, website design, social media aesthetic) align with and reinforce the sophisticated and evocative tone of the copy. The luxury feel should be consistent across all touchpoints.
• •Train and Review: Provide training for anyone creating content for the brand. Implement a review process for new copy to ensure it aligns with the established tone and values before publication, especially as the brand grows and more people become involved in content creation.

Social Perception

Positive Customer Feedback, Emerging Luxury Brand, Associated with Elegance and Events, Engaging on TikTok, Focus on Experience

Copy Examples

• •Headline: Discover Your Story. Unveil Your Essence. Body: At Xplor Scent, we believe fragrance is more than a scent – it's a narrative. Crafted with passion and the finest ethically sourced ingredients, our perfumes invite you to express your unique identity. Find the aroma that speaks your language.
• •Headline: Luxury Meets Conscience. Body: Indulge in the art of fine perfumery without compromise. Xplor Scent blends Arabian mystique with French elegance, creating captivating fragrances that also give back. With every bottle, you help us support meaningful change. Smell exquisite, feel empowered.
• •Headline: The Aura of Confidence: The One by Xplor Scent. Body: Command the room. 'The One' is an Oud Spicy masterpiece designed for those who lead with strength and sophistication. A bold fusion of invigorating citrus and warm, commanding base notes, ensuring you leave an unforgettable impression.
• •Headline: Escape to Serenity: True Imagination. Body: Let your senses journey to a realm of calm and creativity. 'True Imagination' wraps you in a delicate bouquet of white lily, rose, and jasmine, grounded by warm vanilla and musk. Your daily invitation to embrace tranquility and graceful elegance.
• •TikTok/Social Media Caption: Unbox your new signature. ✨ Xplor Scent: Where luxury is an everyday story, and every fragrance helps write a better chapter for our planet. #XplorScent #SignatureScent #LuxuryFragrance #SustainableStyle #ScentStory