Brand Tone

Minimalist, Elegant, Helpful, Passionate, Approachable, Quality-Focused

Brand Values

• •Aesthetic Simplicity
• •Functionality & Practicality
• •Plant Well-being
• •Customer Connection
• •Quality Materials

Best Practices

• •Emphasize benefits over features, focusing on how the product helps the customer and their plants thrive.
• •Maintain a minimalist and elegant tone, reflecting the clean design and aesthetic of the products.
• •Continue personal touches like handwritten notes to foster customer connection.
• •Use approachable and user-friendly language, making the brand welcoming to both beginners and experienced plant enthusiasts.
• •Highlight the quality and functionality of the products, demonstrating their value in supporting healthy plant growth.

Social Perception

The Leafy Brand is perceived as a provider of high-quality, aesthetically pleasing, and functional plant accessories. Customers appreciate the thoughtful design that helps their plants thrive and looks good in their homes. The handwritten notes from the owner create a favorable impression and a sense of connection. The association with a popular Instagram presence lends credibility and aspiration.

Copy Examples

• •"Invisible support for your plants, letting their natural beauty shine."
• •"Effortlessly elevate your plant care routine with our finely designed accessories."
• •"Discover the simple joy of thriving houseplants with our easy-to-use solutions."
• •"We're passionate about plants, and we're here to help you create your own green oasis."
• •"Quality accessories designed to support healthy growth and enhance the beauty of your plants."