Brand Tone

Artisanal & Caring, Sensory & Evocative, Elegant & Simple, Personal & Warm

Brand Values

• •Craftsmanship
• •Quality
• •Well-being & Ambiance
• •Natural/Sensory Experience
• •Customer Guidance

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., artisanal, elegant, warm, sensory), including 'do's and don'ts' for language and style. Share this with anyone creating content.
• •Focus on 'Why': Beyond describing what the product is (a candle), explain *why* it matters – the ambiance it creates, the feeling it evokes, the care that goes into making it. This connects to deeper values.
• •Use Sensory Language Consistently: Since the products are aromatic candles, consistently use vivid and evocative language that appeals to the sense of smell, sight (flame, design), and the emotions they trigger.
• •Maintain a Personal Touch (Especially if Artisanal): Use 'we' when appropriate, share stories behind the creations (if applicable), and address the customer in a warm, inviting manner. Avoid overly corporate or impersonal jargon.
• •Review and Refine: Regularly review all customer-facing copy (website, product descriptions, emails, any social media) to ensure it aligns with the established brand tone. Get feedback and be willing to adjust as the brand evolves.

Social Perception

Customers who purchase are likely drawn to the artisanal nature, specific scent profiles, and the aesthetic of the products. They probably appreciate the handmade quality over mass-produced alternatives. The perception is likely neutral to positive among its niche customer base, but the brand has low overall public visibility.

Copy Examples

• •Headline for a new scent: 'Immerse Yourself in [New Scent Name]: Hand-poured serenity, crafted just for you.'
• •Instagram Post (if they had one, focusing on craftsmanship): 'From our hands to your home. ✨ Each VelasKerzen candle is a small batch creation, blended with the finest aromas to transform your space. Discover the art of light and scent. #VelasArtesanales #HandmadeCandles #HomeAmbiance'
• •Product Description Snippet (for a calming scent like Lavender & Chamomile): 'Unwind and let the day melt away. Our Lavender & Chamomile candle offers a gentle embrace of tranquility, perfect for your evening ritual. Handcrafted to soothe your senses.'
• •Email Subject Line (for a seasonal collection): 'Warmth & Wonder: Illuminate Your Season with VelasKerzen's New Arrivals.'
• •About Us Snippet (for the website): 'At VelasKerzen, we believe in the simple power of a flickering flame and a beautiful scent to transform a house into a home. That's why every candle is lovingly hand-poured, using carefully selected fragrances to bring warmth, comfort, and a touch of artisanal charm to your everyday moments.'