Brand Tone

Mystical, Evocative, and Sophisticated

Brand Values

• •Craftsmanship & Quality: Hand-crafted with the highest quality wax, fragrance, and vessels, hand-poured in small batches, thoughtfully and beautifully designed.
• •Uniqueness & Storytelling: Unique and enchanting handmade products, custom-blended fragrances inspired by legends and lore, candles are not mere objects-- they are gateways.
• •Sensory Experience & Atmosphere: Transport you to some place beyond, awaken the senses and stir the soul, moody glow and intoxicating scent.
• •Natural & Mindful Consumption: Use of coconut and olive wax blend, phthalate-free fragrance oils, and earth-friendly, plastic-free packaging. wooden wicks for a cozy, moody glow and gentle crackling sounds.
• •Exploration of the Unknown/Mysterious: Journey into the shadows, celebration of the unseen and the untamed, immerse yourself in the mysteries of the unknown.

Best Practices

• •Develop a Brand Lexicon: Create a list of words and phrases that align with the Mystical, Evocative, and Sophisticated tone (e.g., lore, realm, unseen, enchanting, artisanal, moody, gateway, whisper, shadow, illuminate). Conversely, list words to avoid (e.g., generic terms, overly casual slang, hyper-technical jargon unless explaining ingredients).
• •Emphasize Storytelling: Frame product descriptions, social media posts, and even 'About Us' content as narratives. Connect the scents and the candles themselves to the legends and lore and the idea of being gateways to different times and places.
• •Focus on Sensory Language: Go beyond just naming scent notes. Describe the feeling or atmosphere the scent evokes, using rich, descriptive adjectives that appeal to multiple senses where appropriate (e.g., gentle crackling sounds, cozy, moody glow, intoxicating scent).
• •Maintain Visual-Textual Cohesion: Ensure that the copywriting consistently complements the brand's visual aesthetic (which is already strong – mystical, slightly dark, atmospheric). The words should feel like a natural extension of the images and vice-versa.
• •Educate with Elegance: When discussing ingredients or processes (like the coconut and olive wax, phthalate-free oils, earth-friendly packaging), do so in a way that reinforces quality and care, rather than just listing facts. Frame these choices as part of the commitment to a premium, thoughtful, and enchanting experience.

Social Perception

Customers and the public generally perceive Gibbous Handmade as a provider of high-quality, beautifully packaged candles with unique and captivating scents. The brand is seen as offering an experience that goes beyond a simple candle, evoking a sense of magic, moodiness, and escape. The lore aspect and the moody aesthetic resonate well with their audience. The handmade, artisanal quality is a significant positive point for customers.

Copy Examples

• •Instagram Post (Image: Candle burning in a dimly lit, cozy room with books): Unlock the secrets of forgotten tales. Our 'RARE BOOKS' candle, with its blend of aged paper and subtle spice, doesn't just light a room—it illuminates ancient narratives. What stories will you uncover tonight? #GibbousHandmade #LoreLover #MoodyGlow #HandcraftedMagic
• •Product Description (for a new scent like 'Midnight Bloom'): Step into the heart of an enchanted forest where rare petals unfurl only under the moon's gentle gaze. Midnight Bloom is a captivating dance of night-blooming jasmine, dark musk, and a whisper of dew-kissed moss. Hand-poured with coconut and olive wax, let this mystical aroma transform your space into a sanctuary of the unseen. #GibbousHandmade #RealmsUnseen #ArtisanalCandles
• •Email Newsletter Subject Line: An Invitation to the Shadows: Discover Our Newest Lore-Inspired Scents Email Body Snippet: Dear Seeker, This season, Gibbous Handmade beckons you further into the mists of legend. We've meticulously crafted two new fragrances, born from whispered folklore and the magic of the old world...
• •Website Banner Text: Gibbous Handmade: Where Every Flame is a Gateway. Explore Hand-Poured Candles for the Modern Mystic. [Shop Now]
• •Facebook/Instagram Ad Copy (targeting those interested in fantasy, mythology, cozy aesthetics): Tired of the mundane? Let Gibbous Handmade transport you. Our lore-infused candles, handcrafted in New England, offer more than scent – they offer an escape. Ignite your imagination with fragrances like 'ALCHEMY' and 'FORAGE'. Discover your portal. #HandmadeCandles #MythicScents #CozyVibes #UniqueGifts