Brand Tone

Elegant, Heartfelt, and Aspirational

Brand Values

• •Happiness & Celebration
• •Elegance & Quality
• •Thoughtfulness & Curation
• •Customer Satisfaction
• •Making Moments Memorable

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Elegant, Heartfelt, Aspirational) with examples of "do's and don'ts" for vocabulary, sentence structure, and emotional appeal. Ensure all writers and marketers have access to it.
• •Focus on "The Why": Consistently communicate the core mission of spreading happiness and making moments memorable. Frame product descriptions and marketing messages around the emotional benefit for the customer and the recipient.
• •Use Evocative Language: Employ sensory and emotive words that align with elegance, luxury, joy, and thoughtfulness (e.g., "exquisite," "captivating," "cherished," "delight," "heartfelt").
• •Maintain Visual-Textual Harmony: Ensure the copy on social media and the website complements the visual aesthetic. If images are elegant and polished, the text should reflect the same level of sophistication.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and ad campaigns to ensure they consistently reflect the desired brand tone and values. Gather feedback and make adjustments as needed.

Social Perception

A provider of high-quality, elegant, and thoughtful gifts, particularly perfumes and curated boxes. Reliable and customer satisfaction oriented. A smart choice for quality without an excessively high-end price tag.

Copy Examples

• •For a new perfume launch: "Introducing 'Elara' by Siyyah. Unveil a scent that whispers elegance and shouts confidence. Crafted for moments that deserve to be remembered. Discover your new signature."
• •For a customizable gift box: "Craft a message from the heart with Siyyah. Our customizable gift boxes are thoughtfully curated with premium treasures, designed to bring a touch of magic and delight to their special day. Because some feelings are best gifted."
• •For a scented candle: "Let serenity glow. Siyyah’s Black Peony Rose candle infuses your space with captivating aroma and timeless elegance. Perfect for quiet evenings and cherished moments. Light up your sanctuary."
• •General brand awareness post (Facebook/Instagram): "At Siyyah, we believe every gift tells a story. From exquisite fragrances to elegantly curated boxes, we pour our heart into making your celebrations truly unforgettable. Spread happiness, one Siyyah gift at a time."
• •Promotional offer (e.g., for Eid or a special occasion): "Elegance, gifted. This [Occasion Name], make your loved ones feel cherished with Siyyah’s exclusive collection. Enjoy [Discount/Offer] and let us help you deliver joy, beautifully wrapped. #SiyyahGifts #CelebrateInStyle"