Brand Tone

Knowledgeable, passionate, ethical, quality-focused, and customer-centric

Brand Values

• •Quality
• •Fairness
• •Ethical Sourcing
• •Customer Satisfaction
• •Transparency

Best Practices

• •Highlight the specialty coffee aspect and unique qualities of the product.
• •Emphasize the direct trade and fair relationship with producers to build trust.
• •Use evocative language to describe the sensory experience of the coffee.
• •Maintain a tone of expertise and passion for coffee.
• •Showcase the brand's commitment to quality and fair prices.

Social Perception

A brand that is perceived as high-quality, ethically sourced, and committed to fair prices. A provider of specialty coffee with a focus on customer satisfaction.

Copy Examples

• •"Experience the rich aroma and exceptional flavor of our 100% Arabica specialty coffee, sourced directly from dedicated farmers through fair trade partnerships."
• •"Our commitment to quality means selecting only the finest beans, ensuring every cup delivers an unforgettable taste experience."
• •"We believe in fair prices and ethical sourcing, building lasting relationships with our producers and bringing you the best coffee possible."
• •"Discover the difference that direct trade makes – a taste that's both delicious and responsible."
• •"From our farms to your cup, we're dedicated to delivering the highest quality coffee with a conscience."