Brand Tone

Creative & Passionate, Friendly & Approachable, Personal & Relatable, Helpful & Informative

Brand Values

• •Handcrafted Quality
• •Customization & Personalization
• •Creativity & Originality
• •Customer Connection
• •Resourcefulness

Best Practices

• •Embrace the "Handmade" Heart: Always highlight the care, individuality, and passion that goes into creating each item. Use words like "handcrafted," "unique," "artisan," "made with love," "custom-designed."
• •Keep it Friendly and Conversational: Write as if you're talking to a fellow craft enthusiast or a friend. Use contractions, ask questions, and incorporate emojis where appropriate for the platform. Avoid overly formal or corporate language.
• •Share the Journey, Not Just the Product: Let your audience in on the creative process. Talk about inspirations, challenges (authentically), and the joy of making. This builds relatability and trust.
• •Be Visually Descriptive and Enthusiastic: Use vivid language to describe your products and the feelings they evoke. Convey your excitement for your craft – it's infectious!
• •Maintain Inclusivity: Continue to offer communication in both English and Spanish where feasible, especially on platforms like TikTok where it's already established. This shows consideration for a broader audience.

Social Perception

Dedicated crafter/small business owner sharing her creative process and products. Growing community interested in her craft style and behind-the-scenes content. Dual language offering on TikTok broadens her appeal.

Copy Examples

• •For a new cake topper collection: "Dreaming of the perfect cake? ✨ Let's make it a reality! Our new collection of handcrafted cake toppers is here to add that extra sprinkle of magic to your celebration. From whimsical to wonderfully nerdy, find your unique design or let's create one together! #JennyKillDesigns #HandmadeWithLove #CakeToppers #CustomCelebrations"
• •Promoting business branding items: "Ready to make your brand pop? 🚀 From custom QR code stands to eye-catching car decals, we craft the details that get you noticed. Let's design something amazing for your business! #SmallBizShoutout #JennyKillDesigns #BusinessBranding #HandcraftedForYou"
• •Instagram post showing a behind-the-scenes crafting moment: "Spilled glitter and a whole lotta love went into this week's orders! ❤️ Each piece is a mini adventure. Thanks for letting me be part of your special moments! What are you celebrating soon? #CraftyJourney #BehindTheScenes #JennyKillDesigns #HandmadeHappiness #CreativeProcess"
• •TikTok video tutorial teaser: "Want to learn how to make [Specific Craft]? 😉 I'm breaking it down step-by-step in my new tutorial! Grab your supplies and let's get crafty together. Full video on YouTube! #DIYCrafts #CraftTutorial #JennyKillDesigns #LearnToCraft #TikTokCrafts"
• •Email newsletter subject line & snippet: * Subject: ✨ Freshly Crafted & Just For You! ✨ * Snippet: "Hi [Customer Name]! Get a first look at our newest handcrafted drinkware, plus a special 10% off coupon just for our amazing email family. Let's make your sips stylish! #JennyKillDesigns #ExclusiveOffer #NewCollection"