Brand Tone

Comforting, supportive, and gently enthusiastic. The tone should reassure parents while highlighting the practicality and style of the products.

Brand Values

• •Comfort
• •Style/Aesthetics
• •Practicality/Functionality
• •Child Well-being & Development
• •Quality

Best Practices

• •Use a warm, friendly, and reassuring tone to build trust with parents.
• •Emphasize the comfort, safety, and practicality of the baby products.
• •Be Benefit-Oriented: Focus on how the products make life easier for parents and better for the baby (e.g., 'easy to clean,' 'promotes healthy development,' 'keeps baby comfortable all day').
• •Maintain consistency across all platforms, including website, social media, and email marketing.
• •Regularly review content to ensure it aligns with the established voice.

Social Perception

Nagatta is perceived as a reliable and stylish brand that provides high-quality, comfortable, and practical baby products. Parents see it as a helpful resource that supports their baby's well-being and makes their lives easier.

Copy Examples

• •"Fleece Teddy Baby Romper for Cozy Comfort and Style."
• •"Baby Girl Linen Ruffle Romper for Stylish Comfort."
• •"Our baby products are gentle on delicate skin, and designed for easy changes."
• •"Discover the perfect blend of comfort and style for your little one."
• •"Making parenting easier, one adorable product at a time."