Brand Tone

Warm, trustworthy, and playful, with a focus on safety and reliability.

Brand Values

• •Safety
• •Reliability
• •Playfulness
• •Quality
• •Trust

Best Practices

• •Prioritize safety and reliability messaging in all communications.
• •Use clear and concise language, easily understood by parents.
• •Incorporate visuals that showcase the products being used by children.
• •Share customer testimonials and reviews to build trust.
• •Engage with parents on social media platforms to address concerns and answer questions.

Social Perception

A trusted brand that makes fun, safe, and reliable products for children, recommended by parents.

Copy Examples

• •Lipe Decor Kids: Creating magical spaces for your little ones to grow and explore!
• •At Lipe & Line Kids, safety is our top priority. We craft our products with the finest materials.
• •Discover the Lipe Luffa Co. Kids Collection: Gentle and eco-friendly for your child's delicate skin.
• •Happy parents, happy kids! Read our reviews and see why families trust Lipe Kids.
• •Join the Lipe Kids community! Share your little one's adventures with our products using #LipeKids.