Brand Tone

Modern & Innovative, Supportive & Wellness-Focused, Approachable & User-Friendly, Confident & Quality-Conscious, Aspirational & Lifestyle-Oriented

Brand Values

• •Well-being & Health
• •Innovation & Technology
• •Quality & Durability
• •Customer-Centricity
• •Value & Accessibility
• •Aesthetics & Design
• •Productivity & Efficiency
• •Sustainability

Best Practices

• •Prioritize "Wellness" and "Productivity" as Core Themes: Every piece of copy should, where relevant, tie back to how 9am HOME products enhance user health, comfort, and efficiency. Use language that is encouraging and focuses on positive outcomes. (e.g., "Work Happy, Live Well," "optimize your well-being").
• •Emphasize Smart Innovation with Simplicity: Highlight technological advancements (like smart panels, sedentary reminders) but explain them in a user-friendly way that focuses on benefits rather than just technical jargon. The tone should be intelligent but accessible.
• •Maintain a Modern, Clean, and Slightly Aspirational Aesthetic in Language: Mirror the Scandinavian-inspired design of the products with clear, concise, and stylish prose. Avoid overly casual or cluttered language. Let the quality and design speak through a confident, polished tone.
• •Be Genuinely Supportive and Customer-Focused: Whether it’s in product descriptions, FAQs, or support communications, the tone should always be helpful, understanding, and aimed at making the customer's experience seamless and positive. Highlight ease of assembly, warranties, and responsive service.
• •Showcase Quality and Value Confidently: Clearly communicate the quality of materials and construction, justifying the price point by emphasizing durability, design, and the long-term benefits of investing in ergonomic solutions. Be transparent about value without sounding arrogant.

Social Perception

Positive for Product Quality and Design, Good Value for Money, Innovative and Modern, Reliable Customer Support, Specialist in Ergonomic Home Office Furniture

Copy Examples

• •Headline: Your Home Office, Reimagined. Your Well-being, Prioritized. Body: Tired of the makeshift workspace? 9am HOME crafts ergonomic standing desks and chairs that blend innovative technology with stunning design. Elevate your productivity and comfort, because working well means living well. Discover the Dora Pro today. Call to Action: Explore Wellness
• •Social Media Post (Instagram - with an image of a stylish home office featuring a 9am HOME desk): Start your day the 9am HOME way. ✨ Our Robin Pro standing desk isn't just furniture; it's your partner in productivity and a foundation for a healthier workday. Smooth adjustments, sleek Scandinavian design, and built to inspire. Work happy, live well. #9amHOME #StandingDesk #HomeOffice #Ergonomics #WorkFromHome #Wellbeing #ModernDesign
• •Email Subject: Upgrade Your WFH Setup & Feel the 9am Difference. Body: Hello [Customer Name], Experience the perfect fusion of smart ergonomics and sophisticated style with 9am HOME. Our standing desks are engineered for all-day comfort and peak performance, featuring quiet dual motors, sustainable materials, and intuitive controls. Plus, with our easy assembly, you'll transform your space in minutes! Call to Action: Shop Desks & Chairs
• •Product Description Snippet (for a new ergonomic chair): The 9am ErgoPro Chair: Where supportive design meets cutting-edge innovation. Sink into all-day comfort with responsive lumbar support and breathable materials, all while our integrated wellness technology gently reminds you to move. Because at 9am HOME, we believe your chair should work as intelligently as you do. Features: Dynamic Support, Smart Reminders, Premium Craftsmanship.
• •Blog Post Title Idea: 5 Ways a 9am HOME Standing Desk Transforms More Than Just Your Workspace. Intro Snippet: Beyond the sleek lines and smart features, integrating a 9am HOME standing desk into your life is an investment in your overall well-being. From boosting energy levels to fostering a more mindful workday, discover how we're helping you work happier and live healthier, one standing moment at a time.