Brand Tone

Luxurious, Professional, Caring, Educational, and Inclusive

Brand Values

• •Quality & Expertise
• •Personalization/Customization (Cousu-main)
• •Accessibility & Inclusivity
• •Authenticity
• •Client Well-being & Comfort (Humain)
• •Innovation

Best Practices

• •Emphasize Expertise & Results: Always highlight the qualifications of the specialists, the advanced nature of the technology used, and the tangible results clients can expect. Use confident and knowledgeable language.
• •Maintain a Luxurious Vocabulary (Balanced with Clarity): Use words like "bespoke," "radiance," "luminous," "sanctuary," "premier," "exclusive," "refined" while ensuring that treatment descriptions remain clear, understandable, and informative for the client.
• •Personalize and Empathize: Address the client directly (using "you" and "your"). Acknowledge their unique needs and aspirations. Frame treatments as solutions to their specific concerns, emphasizing the personalized care they will receive.
• •Educate, Don't Just Sell: Provide valuable information about the treatments, the science behind them, and the benefits. This reinforces professionalism and builds trust. Position SSSKIN as a knowledgeable authority in advanced skincare.
• •Ensure Visual and Textual Harmony: The tone of the copy should always align with the visual branding. If the visuals are clean, modern, and luxurious, the copy must reflect the same sophistication and quality. This is especially crucial for Instagram and the website.

Social Perception

Positive, Aspirational, Trustworthy, Emerging Inclusivity

Copy Examples

• •SSSKIN: Where Swiss Expertise Meets Luxurious Skincare. Unveil Your Radiance with Our Bespoke Treatments.
• •Nourish your skin, nurture your confidence. Our HydraFacial® isn't just a treatment; it's a personalized experience designed by our experts to deliver deep hydration and an undeniable glow. Curious about the benefits for your unique skin? DM us! #SSSKIN #HydraFacial #LuxurySkincare #GenevaBeauty #LausanneBeauty #ExpertCare
• •Step into SSSKIN, your sanctuary for advanced beauty in Lausanne and Geneva. We believe feeling good in your skin is the ultimate luxury. Our specialists are dedicated to providing a unique, tailor-made experience, ensuring your comfort and delivering exceptional results. Your journey to luminous skin begins here.
• •Understanding the science behind radiant skin is the first step to achieving it. At SSSKIN, we leverage the latest advancements in dermatological technology, like our state-of-the-art fractional laser, to address your specific concerns. Let's explore how this innovative treatment can rejuvenate your complexion...
• •Experience the SSSKIN difference. For a limited time, discover our exclusive subscription plans and make premier laser hair removal or our revitalizing PRP treatments a consistent part of your self-care. Luxury is now within reach. #SSSKINAccessibleLuxury #SkincareForAll #Geneva #Lausanne