Brand Tone

Elegant & Reverent, Artistic & Cultured, Timeless & Enduring, Authentic & Detailed

Brand Values

• •Artistic Integrity & Vision
• •Exceptional Craftsmanship
• •Heritage & Legacy
• •Nature as Inspiration
• •Timeless Design

Best Practices

• •Embrace Elevated Language: Use sophisticated vocabulary that reflects the artistry and quality of the textiles. Avoid overly casual or slang terms.
• •Highlight Heritage and Storytelling: Consistently weave in the brand's rich history, the founder's story, and the inspiration behind designs. Every piece has a narrative.
• •Focus on Craftsmanship and Detail: Emphasize the handwoven nature, the skill of the artisans, the quality of materials, and the intricacy of the patterns.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the elegant and artistic imagery used on the website and social media.
• •Speak to an Appreciative Audience: Address a discerning audience that values art, heritage, quality, and timeless design. Assume a level of cultural awareness.

Social Perception

Highly Respected & Prestigious, Luxurious & Exclusive, Culturally Significant, Art Investment

Copy Examples

• •A legacy woven in every thread. Discover the 'Red Garden Carpet,' a timeless Märta Måås-Fjetterström design, brought to life by our skilled artisans in Båstad. Each knot tells a story of Swedish heritage and enduring beauty. #MärtaMååsFjetterström #SwedishDesign #TextileArt #HandwovenLuxury #TimelessCraftsmanship
• •Inspired by the tranquil Swedish landscapes, the 'Forest Pond' rug is a testament to Märta Måås-Fjetterström's profound connection with nature. Handwoven from the finest wool, its nuanced colour palette and intricate details embody a century of artistic vision and unparalleled craftsmanship. An heirloom for generations to cherish.
• •Märta Måås-Fjetterström: Where Art Becomes Heritage.
• •Step into the world of Märta Måås-Fjetterström. This month, we celebrate the enduring artistry of Barbro Nilsson, a visionary successor whose designs continued to enrich our studio's legacy. Explore a curated selection of her iconic patterns, each a masterpiece of colour and composition, handwoven with meticulous care.
• •Since 1919, the Märta Måås-Fjetterström studio has been a beacon of Swedish textile art. Founded by a pioneering woman who dared to weave her artistic dreams into reality, we continue to honor her legacy. Our looms breathe life into historic sketches and contemporary visions alike, creating handwoven rugs and tapestries that are not merely objects, but narratives of cultural heritage and timeless design.