Brand Tone

Empowering, Supportive, Positive, Confident, Modern, Informative

Brand Values

• •Empowerment: Enabling women to participate in sports and fitness without compromising their values.
• •Modesty: Providing stylish and functional activewear that adheres to modesty principles.
• •Quality & Performance: Offering durable, comfortable, and high-performing apparel suitable for various activities.
• •Inclusivity & Community: Fostering a sense of belonging among active women who choose modest wear.
• •Confidence: Helping women feel confident and comfortable in their active pursuits.
• •Innovation: Designing practical solutions for modest activewear needs (e.g., secure hijabs, full-coverage swimwear).

Best Practices

• •Develop a Brand Voice Guide: Document the defined brand tone (Empowering, Supportive, Positive, Confident, Modern, Informative), core values, and provide clear examples of do's and don'ts. This guide should be accessible to anyone creating content for the brand.
• •Understand Your Audience Deeply: Continuously research and understand the aspirations, challenges, and language of your target audience (Muslim women seeking modest activewear). Your copy should resonate with their experiences and speak directly to their needs.
• •Prioritize "Empowerment" and "Support" in Messaging: Ensure that these core aspects of the tone are consistently woven into all communications. Frame product benefits around how they help women achieve their fitness goals confidently and without compromise.
• •Use Inclusive and Positive Language: Avoid jargon or exclusionary terms. Focus on positive affirmations, motivational calls to action, and language that builds community and celebrates diversity within your audience.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a social media post, an email newsletter, or a product description, the tone should remain recognizable as Aura Arabia. Regular audits of content across platforms can help ensure this consistency. Focus on clarity and authenticity in all communications.

Social Perception

Niche Specialist, Positive Enabler, Culturally Sensitive & Respectful, Stylish & Modern Modesty, Trustworthy (for its target audience)

Copy Examples

• •Headline for a new collection: "Unleash Your Strength. Embrace Your Style. Discover Aura Arabia's new line of modest activewear, designed to move with you."
• •Instagram Caption: "Sweat, smile, repeat. Our breathable sports hijabs and lightweight tops are crafted so you can focus on your goals, comfortably and confidently. What are you conquering today? #AuraActive #ModestMovement #EmpoweredWomen"
• •Product Description Snippet (for modest swimwear): "Dive into freedom with Aura Arabia swimwear. Full coverage meets sleek design, offering you confidence by the water without compromise. Made with quick-drying, UV-protective fabric for ultimate comfort and performance."
• •Email Subject Line for a promotion: "Feel Inspired. Move Freely. Your exclusive offer on Aura Arabia activewear is here!"
• •About Us Snippet: "At Aura Arabia, we believe every woman deserves to experience the joy and power of movement. That's why we're dedicated to creating premium modest activewear that blends faith, fashion, and function. Join our community and redefine your active."