Brand Tone

Passionate, Authentic, Elegant, Educational, Community-Focused

Brand Values

• •Terroir
• •Quality & Excellence
• •Tradition & Legacy
• •Authenticity
• •Community & Collaboration
• •Discovery & Sharing

Best Practices

• •Emphasize Storytelling: Always weave in the narrative of the region's heritage, the revival of Timorasso, and the passion of the local producers. People connect with stories.
• •Use Evocative Language: Employ descriptive words that appeal to the senses and convey the elegance, complexity, and unique terroir of the wines (e.g., "sun-drenched slopes," "ancient vines," "minerality," "vibrant acidity," "notes of honey and almond").
• •Maintain a Passionate yet Refined Voice: Let the genuine enthusiasm for the wines shine through, but always maintain an air of sophistication and respect for the product and its tradition.
• •Educate Subtly: While the goal is to inform, do so in a way that feels like sharing a fascinating discovery rather than a lecture. Highlight what makes Derthona wines special.
• •Foster a Sense of Community: Regularly acknowledge the collaborative spirit of the Derthona producers and invite your audience to become part of the story by experiencing these unique local products. Use inclusive language.

Social Perception

Taste Derthona is likely perceived as a guardian and ambassador of a niche, high-quality Italian wine region. Customers and the public likely see the brand as representing authentic, artisanal wines with a strong sense of place, particularly the unique Timorasso. The focus on "Derthona" as a territorial brand (rather than just the grape) is a sign of quality and origin. Wine connoisseurs and those seeking unique wine experiences are likely to view Taste Derthona favorably, appreciating the depth, complexity, and aging potential of its featured wines. The narrative of reviving a near-extinct grape adds a layer of respect and intrigue. The brand is seen as a passionate initiative driven by locals wanting to share their heritage.

Copy Examples

• •Taste Derthona: Uncork the Soul of Italy's Tortona Hills. Centuries of tradition, bottled.
• •From our ancient vines to your table, every bottle of Derthona Timorasso tells a story of passion, patience, and the unique spirit of our land. Discover the wine they call the 'White Barolo.' #TasteDerthona #Timorasso #ItalianWine #ColliTortonesi #WineHeritage
• •Experience Derthona – more than a wine, it's an invitation to explore the heart of Piedmont. Crafted by a collective of dedicated vintners, each sip reveals the authentic character of the Timorasso grape and the sun-drenched slopes of Tortona.
• •Discover a Hidden Gem: The Story and Savoir-Faire of Derthona Wines.
• •Journey to the Tortona Hills with Taste Derthona. We bring you exceptional wines born from a land rich in history and flavor. Support local producers and savor the true taste of Italian excellence. Learn more and shop our collection: [Link]