Brand Tone

Friendly and Relatable, Energetic and Modern, Convenient and Efficient, Trustworthy and Reassuring, Playful and Engaging

Brand Values

• •Speed and Efficiency
• •Convenience
• •Customer Centricity
• •Innovation
• •Accessibility/Democratization
• •Reliability

Best Practices

• •Always Prioritize Speed and Convenience: Frame benefits around how Daki saves time and makes life easier. Use active, energetic language.
• •Be Relatable and Human: Incorporate everyday situations, humor (where appropriate for the specific ad), and a friendly, conversational voice. Avoid overly formal or technical jargon.
• •Use Vibrant and Positive Language: Reflect the brand's energetic and modern feel. Words like "fast," "easy," "fresh," "magic," "solved," "rescue" can be effective.
• •Emphasize a Wide Range of Solutions: Highlight that Daki isn't just for emergencies but for all grocery needs, from a single item to a full shop.
• •Maintain Visual and Verbal Synergy: Ensure copy aligns with Daki's colorful and dynamic visual identity on platforms like Instagram. Use emojis strategically to enhance the friendly and modern tone. 🚀✨🛍️

Social Perception

Innovative and Convenient, Growing Player, Focused on Customer Experience, Part of the Gig Economy Dialogue, Aggressive Marketing

Copy Examples

• •Life's hectic? Daki delivers your market in minutes! 🚀 Body: From that essential ingredient you forgot to your full week's shop, get it all with a tap. More time living, less time queuing. #DakiNaNossa (Daki For Us)
• •Your cravings called. Daki answered (super fast!). 📞💨 Body: That ice cream for movie night? Fresh bread for breakfast? Consider it done. Download the Daki app and let the magic happen. ✨
• •Rain outside? Sofa too comfy? Daki to the rescue! 🛋️🛍️ Body: Why go out when your groceries can come to you? Order everything you need, from snacks to cleaning supplies, and we'll be there before you can say "delivery!"
• •Dinner dilemmas? Solved in a Daki-flash! 🍽️⚡ Body: Fresh ingredients, your favorite brands, and surprising finds, all delivered in minutes. What will you cook up tonight? #DakiResolve (Daki Solves)
• •More moments that matter. Less market madness.💚 Body: Daki gives you back your precious time. Groceries, drinks, essentials – ordered in a click, delivered in minutes. Your day just got easier!