Brand Tone

Nurturing, Supportive, Informative, Educational, Friendly, and Approachable

Brand Values

• •Natural Well-being
• •Education & Awareness
• •Empathy & Understanding
• •Quality & Taste
• •Holistic Approach
• •Community/Family

Best Practices

• •Use phrases that show you understand their potential struggles and aspirations related to hormonal health (e.g., "We know how challenging...", "Imagine feeling...").
• •Educate and Empower: Consistently provide valuable information about female cycles, hormonal health, and the benefits of natural ingredients.
• •Highlight Expertise with Approachability: Reference the knowledge and credentials behind the brand (like Hannah's expertise) but do so in a way that feels accessible and trustworthy, not intimidating.
• •Use consistent visual branding that aligns with this tone (soft, natural aesthetics).
• •Maintain a Nurturing & Supportive Tone: Use language that creates a caring and supportive atmosphere, emphasizing well-being and care.

Social Perception

Trustworthy, Knowledgeable, Effective, High Quality, Caring, Supportive, and Innovative

Copy Examples

• •Learn about your cycle, nourish your well-being, and embrace your feminine strength.
• •Our founder, Hannah, a certified nutritionist and cycle expert, poured her knowledge and passion into creating Femblends.
• •I love how easily I can support each cycle phase."
• •Jenny shares, "I have noticeably fewer cramps after just one cycle."
• •Did you know your cycle has four distinct phases, each with unique needs? Our Tea Cycling concept makes it simple to give your body the tailored support it deserves, all month long.