Brand Tone

Reassuring, trustworthy, and customer-focused.

Brand Values

• •Variety/Diversity
• •Innovation/Novelty
• •Convenience/Ease
• •Quality
• •Customer Service/Support
• •Trustworthiness/Security

Best Practices

• •Reinforce Trust at Key Points: Include mentions of secure payment, satisfaction guarantees, or customer support in places like product pages, checkout, and promotional emails to build confidence.
• •Consistently Reiterate Trust Signals: Regularly include reminders of secure shopping, free shipping, customer support, and satisfaction guarantees in communications.
• •Highlight Guarantees: Prominently display security badges or trust seals to visually reinforce the safety of transactions.
• •Showcase Customer Support: Make contact information and support options easily accessible throughout the website.
• •Use Customer Testimonials: Include positive customer reviews and testimonials to build social proof and trust.

Social Perception

A reliable online marketplace that prioritizes customer satisfaction, security, and quality service.

Copy Examples

• •Compra Segura (Secure Shopping): Safe environment for online payments.
• •Frete Grátis (Free Shipping): Fast shipping with tracking.
• •Suporte Profissional (Professional Support): High-quality support team available all week.
• •Satisfação ou Reembolso (Satisfaction or Refund): Money-back guarantee.
• •Quality, variety, and the best service, all in one place.