Brand Tone

Friendly, helpful, artisanal, and quality-focused.

Brand Values

• •Quality craftsmanship
• •Customer satisfaction
• •Unique design
• •Personal touch
• •Community engagement

Best Practices

• •Maintain a friendly and helpful tone in all communications.
• •Emphasize the quality and craftsmanship of the jewelry.
• •Highlight the personal touch and story behind the brand.
• •Showcase the unique designs and materials used (polymer clay and sterling silver).
• •Engage with customers on social media, especially Instagram, to build community.

Social Perception

High-quality, handcrafted jewelry with excellent customer service. Perceived as friendly, approachable, and focused on customer satisfaction.

Copy Examples

• •"Each piece is carefully handcrafted with love and attention to detail."
• •"We're so glad you love your new earrings! Thank you for your kind words!"
• •"Discover unique polymer clay and sterling silver jewelry, designed in Toronto."
• •"Follow us on Instagram for behind-the-scenes peeks and new design reveals!"
• •"We believe in creating high-quality pieces that you'll cherish for years to come."