Tono de Marca

professional, aspirational, and customer-centric

Valores de Marca

• •Quality & Durability: Repeated emphasis on "premium quality," "100% authenticity," "strong materials," and products "built to last."
• •Affordability & Value: Offering "premium quality at a budget-friendly cost" and products that are "half as much as premium furniture of comparable quality" because they sell direct.
• •Ergonomics & Well-being: Focus on "ergonomic design," "stylish and ergonomic work seating," and how furniture can "boost up your work energy" and "corrects your posture."
• •Customer Satisfaction & Service: Commitment to "excellence" in service, "hassle-free servicing," free delivery and assembly, and ensuring a "beautiful mark of remembrance of GRID in your heart."
• •Modern & Minimal Design: Providing furniture that makes spaces "look modern with minimal furnitures" and has an "elegant look."
• •Innovation & Growth: Positioning themselves as "one of the fastest growing furniture brands" and aiming to "build the next gen furniture brand."

Mejores Prácticas

• •Prioritize "You"-focused Language: Frame benefits around the customer's needs, aspirations, and problems (e.g., "make *your* office feel like home," "helps *you* create a workspace"). This reinforces the customer-centric value.
• •Highlight Solutions and Benefits, Not Just Features: Instead of just saying "adjustable lumbar support," explain how it "corrects your posture" or "fights fatigue." This connects product attributes to tangible customer value, aligning with the aspirational and caring tone.
• •Maintain Professionalism with Clarity and Precision: Use clear, concise language, especially for product details, policies, and calls to action. Avoid overly casual slang while still being approachable. This upholds the professional aspect of the brand.
• •Infuse Aspirational Language Strategically: Use words like "elevate," "inspire," "thrive," "excellence," and "future" to connect with the customer's desire for a better workspace and lifestyle. This reinforces the aspirational quality of the brand.
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, 'About Us' page) should be mirrored in social media posts, email marketing, and customer service interactions. Regularly review content to ensure it aligns with the established voice and values.

Percepción Social

Customers generally praise the quality of products for the price, good customer service, and fast delivery.

Ejemplos de Copy

• •Headline: Elevate Your Workday. Discover Ergonomic Excellence with GRID. Body: Don't just work, thrive. At 99grid.com, we craft modern office furniture that blends premium quality with budget-friendly prices. Experience the GRID difference – where thoughtful design meets lasting comfort, helping you create a workspace that inspires. Call to Action: Shop Home Office Solutions Now.
• •Headline: The Future of Your Office is Here. And It’s Surprisingly Affordable. Body: Imagine a workspace that’s both stylish and smart, designed for productivity and well-being. 99grid.com makes it a reality. We sell direct, offering you contract-grade desks and chairs at half the price of comparable premium brands. Build an office you love, without breaking the bank. Call to Action: Explore Our Collections.
• •Headline: Quality You Can Feel. Service You Can Trust. That’s the GRID Promise. Body: From meticulously selected materials to expert quality checks, we ensure every piece of GRID furniture is built to last. Enjoy free delivery and assembly in Dhaka, plus a hassle-free warranty, because your peace of mind is our priority. Call to Action: Learn About Our Quality Guarantee.
• •Headline: For the Taskmasters: Furniture That Works as Hard as You Do. Body: Your ambition deserves a workspace that supports it. Our ergonomic chairs and thoughtfully designed desks are engineered for comfort and performance, helping you stay focused and energized. Discover exceptional furniture, made for the modern professional. Call to Action: Find Your Perfect Chair.
• •Headline: Minimal Design, Maximum Impact. Transform Your Space with GRID. Body: Create an environment that reflects your style and boosts your energy. 99grid.com offers modern, minimal furniture designed to bring elegance and refreshment to your home or office. Experience the perfect blend of form and function. Call to Action: Get Inspired.