Brand Tone

Aspirational, Empowering, Informative, Helpful, Promotional, Sales-Oriented, Engaging, and Friendly (on social media)

Brand Values

• •Beauty & Elegance
• •Transformation & Results
• •Customer Satisfaction (Stated)
• •Accessibility
• •Quality (Claimed)

Best Practices

• •Prioritize Transparency and Honesty: Acknowledge and actively address negative feedback. Use copywriting to clearly state policies, delivery times, and product ingredients. Avoid making claims that cannot be substantiated, especially given the current negative perceptions on some platforms.
• •Show, Don't Just Tell – Authentically: While before-and-afters are good, ensure all testimonials and visuals are genuine and verifiable. Feature user-generated content (with permission) to build social proof honestly.
• •Emphasize Customer Support and Resolution: Make customer support easily accessible in all copy. Highlight a commitment to resolving issues and ensuring satisfaction. This needs to be backed by actual improvements in service.
• •Maintain a Consistent Voice Across All Channels: Whether it's an Instagram caption, a product description, or an email newsletter, the tone should be consistently aspirational, helpful, and increasingly, trustworthy. Ensure all communications reflect a brand that values its customers.
• •Focus on Benefits and Solutions, Backed by Reliability: Clearly articulate how the products benefit the customer ("Elegância em cada detalhe: Realce sua beleza"). However, weave in messages of reliability, secure shopping, and customer care to counteract negative perceptions. Ensure operational reliability to support these claims.

Social Perception

Mixed: Positive image curated on owned platforms (website, Instagram) with glowing testimonials, but negative perception on external platforms like Reclame Aqui and YouTube regarding product delivery, customer service, and potential fraud. Visually Appealing on Instagram. Awareness of negative issues and untrustworthiness among a segment of consumers.

Copy Examples

• •Headline: Unlock Your Radiance. Discover Avant Beleza. Body: You deserve to shine. Our curated collection of beauty essentials and elegant jewelry is designed to bring out your inner confidence and illuminate your unique style. Experience the Avant Beleza difference – where quality meets transformation.
• •Headline: Real Results, Real Glamour. See the Avant Beleza Effect. Body: Don’t just dream of beautiful hair and flawless skin. Achieve it. Our [Product Category, e.g., Hair Treatments] are loved by thousands for their visible, lasting results. Swipe to see transformations and join our community of radiant customers! We're committed to your satisfaction, every step of the way.
• •Headline: Elegance Delivered. Your Beauty, Our Priority. Body: At Avant Beleza, we believe in the power of detail. From our meticulously selected [Product Type, e.g., artisan jewelry] to our dedicated customer care, we're here to provide you with a seamless and delightful shopping experience. Shop with confidence and let us bring a touch of luxury to your doorstep.
• •Headline: Your Trust, Our Commitment. The Avant Beleza Promise. Body: We're more than just a beauty brand; we're your partners in elegance. We stand by the quality of our products and are dedicated to ensuring every customer feels valued and heard. Have a question? Our friendly support team is here to help you shine.
• •Headline: Feel the Avant Beleza Glow. Beauty, Integrity, You. Body: Step into a world where beauty and confidence intertwine. Avant Beleza offers you premium products crafted with care and a shopping experience built on trust. Discover your new favorite [Product Mention] today and embrace the glow of authentic beauty.