Brand Tone

Confident & Assertive, Artistic & Conceptual, Rebellious & Non-Conformist, Inclusive (for its niche), Modern & Edgy

Brand Values

• •Individuality
• •Self-Expression
• •Embracing Imperfection
• •Non-Conformity/Rebellion
• •Artistry & Design
• •Digital Age Inspiration

Best Practices

• •Develop a "Voice Guide": Create an internal document that explicitly defines the brand's tone (e.g., assertive, artistic, rebellious), lists "do" and "don't" words/phrases, and provides examples. This ensures anyone writing copy understands the nuances. For Glitch, this would emphasize words like "unfiltered," "raw," "authentic," "defy," and avoid clichés or overly mainstream language.
• •Embrace the "Glitch" Metaphor: Consistently weave the concept of "glitches," imperfections, and digital age disruptions into the narrative. This can be done subtly or overtly, but it reinforces the core brand identity and values in all communications.
• •Speak Directly to the "Non-Conformist": Address the target audience ("misfits," "rebels," "free spirits") directly in copy. Use "you" and "we" to create a sense of shared identity and community. Make them feel understood and seen.
• •Prioritize Impact and Authenticity over Length: Keep copy concise, bold, and to the point, reflecting the edgy and modern streetwear vibe. Avoid overly elaborate or fluffy language. Authenticity in expressing the brand's philosophy will resonate more than trying to appeal to everyone.
• •Maintain Visual and Textual Harmony: Ensure the copywriting style consistently complements the brand's visual identity (minimalist, artistic, modern). The language used in product descriptions, social media captions, and website banners should feel like a natural extension of the images and design elements.

Social Perception

Positive Aesthetics, Resonance with Brand Message, Niche Appeal, Limited Mainstream Visibility (so far)

Copy Examples

• •Headline: PERFECTION IS OVERRATED. YOUR GLITCH IS YOUR GENIUS. Body: Stop chasing their flawless. Start flaunting your fault lines. Glitch is streetwear for those who know true style isn't found, it's forged. Wear your difference.
• •Headline: UNFOLLOW THE ALGORITHM. DEFINE YOUR OWN CODE. Body: They want you to fit in. We dare you to stand out. Our latest drop is inspired by the beautiful chaos of the digital frontier. Gear up, misfit. Your revolution starts here.
• •Headline: ART ISN'T MEANT TO BE UNDERSTOOD. IT'S MEANT TO BE WORN. Body: Each Glitch piece is a statement. A fragment of a bigger idea. Crafted for the discerning, the different, the driven. This isn't just clothing, it's your canvas.
• •Headline: THEY CALLED IT A BUG. WE CALLED IT A FEATURE. Body: Inspired by the beautiful breaks in the system. Glitch crafts limited-run streetwear that celebrates the unique signature of imperfection. Find your frequency.
• •Headline: FOR THE SQUARE PEGS. THE ROUND HOLES CAN WAIT. Body: You weren't made to blend. Glitch is for the architects of their own aesthetic. Bold. Unapologetic. Undeniably you. Shop the collection that gets it.