Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Quality-Focused, Lifestyle-Oriented

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Passion for Home Leisure
• •Accessibility & Support
• •Creating Joy and Memories

Best Practices

• •Use enthusiastic and passionate language when describing products and their benefits.
• •Maintain an approachable and friendly tone in all communications.
• •Emphasize quality, reliability, and guarantees to build trust.
• •Focus on the lifestyle and experiences enabled by the products, not just the products themselves.
• •Reiterate a willingness to assist and reinforce guarantees and support to ensure customer satisfaction.

Social Perception

Positive Customer Experiences, Provider of Fun and Leisure, Trustworthy (Emerging), Specialist Retailer

Copy Examples

• •Transform your home into the ultimate games room! We're passionate about helping you create the perfect leisure space.
• •Need help choosing the right pool table? Our friendly support team is on hand to answer even the silliest questions!
• •We only offer high-quality products, backed by our Price Promise and 30-Day Returns. Shop with confidence!
• •Create unforgettable family memories with our amazing range of home games. Life's too short not to play!
• •Enjoy free UK delivery and outstanding customer support. We're here to make your shopping experience seamless and enjoyable.