Brand Tone

youthful, trendy, and approachable

Brand Values

• •Style & Modernity
• •Self-Expression & Individuality
• •Accessibility
• •Customer Engagement
• •Joy & Confidence

Best Practices

• •Know Your Audience: Consistently write with your target demographic (youthful, fashion-conscious individuals) in mind. Use language, references, and emojis that resonate with them.
• •Stay Current with Trends (but Authentic): Incorporate current slang or popular phrases sparingly and naturally, ensuring it aligns with the brand's core personality and doesn't feel forced. Authenticity is key.
• •Embrace Visual Language: Use emojis and visually descriptive words that evoke excitement and style, complementing the visual nature of jewelry. (e.g., "sparkle," "shine," "glow," "vibrant").
• •Be Conversational and Engaging: Write as if you're talking to a friend. Ask questions, encourage interaction (likes, comments, shares), and respond to customer comments in the same approachable tone.
• •Develop a Simple Style Guide: Even a brief guide outlining preferred terms, level of formality (or informality), use of emojis, and common phrases can help ensure everyone writing for the brand maintains consistency across all platforms. This guide should reinforce the youthful, trendy, and approachable voice.

Social Perception

positive

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our new drop is here and it’s everything you’ve dreamed of. Which piece are you copping first? Tag a friend who NEEDS to see this! #BarbelBling #NewCollection #JewelryGoals #MustHave
• •Level up your look! 💖 From everyday sparkle to weekend glam, Barbel Biling has the perfect pieces to make you shine. Shop our latest collection now and find your new favorite bling! 👉 [Link to website] #BarbelBiling #FashionJewelry #AccessorizeInStyle #TreatYourself
• •Stack 'em up! 🥞✨ Here’s how we’re layering our fave Barbel Biling necklaces for that effortlessly cool vibe. Which combo is your fave? 👇 #BarbelBiling #NecklaceStack #StylingHacks #JewelryTikTok #OOTD
• •Your Daily Dose of Sparkle. ✨ Discover fresh, fun, and fabulous jewelry at Barbel Biling. Shine on! #BarbelBling #TrendyJewelry
• •🎉 You deserve this! 🎉 Up to 20% OFF your Barbel Biling faves!