Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Artisanal & Knowledgeable, Community-Oriented, Innovative

Brand Values

• •Quality
• •Accessibility (Kosher & Vegetarian)
• •Artisanship & Tradition
• •Customer Focus
• •Innovation
• •Supporting Small Businesses

Best Practices

• •Embrace the 'Guy': Write in a friendly, approachable, and enthusiastic voice, as if Brent Delman himself is speaking directly to the customer. Use 'I' and 'we' to create a personal connection.
• •Highlight the Craft: Emphasize the artisanal, small-batch, and handcrafted nature of the cheeses. Use descriptive language that evokes quality and tradition.
• •Focus on Joy and Accessibility: Convey the pleasure that good cheese brings and the brand's mission to make exceptional kosher and vegetarian cheeses available to everyone.
• •Be Informative but Not Intimidating: Share knowledge about cheese types, pairings, and the kosher aspect in an easy-to-understand and welcoming manner.
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for cheese shine through in every piece of communication. Use vivid language to describe flavors, textures, and the cheesemaking process.

Social Perception

Highly Positive, Reliable & Trustworthy, Expert & Dedicated, Community Enhancer, Good Customer Service

Copy Examples

• •Headline: Discover a World of Flavor: Artisanal Kosher Cheeses Crafted with Passion. Body: At The Cheese Guy, we believe everyone deserves exceptional cheese. Explore our handcrafted, small-batch kosher and vegetarian cheeses, made with love and the finest ingredients. Taste the tradition, share the joy.
• •Social Media Post (with an image of a beautiful cheese board): Elevate your gatherings! ✨ Our artisanal kosher cheeses are the heart of any celebration. From creamy bries to aged cheddars, find the perfect flavor to delight your guests. What's on your dream cheese board? #TheCheeseGuy #KosherCheese #ArtisanalGoodness #CheeseLove
• •Product Description Snippet (for a specific cheese): Meet our [Cheese Name] – a true labor of love! Aged for [duration] to develop its unique [flavor profile description], this vegetarian, kosher delight is perfect for [serving suggestion]. Handcrafted on a family farm, it’s a taste of pure cheesy bliss.
• •Email Subject Line: A Cheesy Update from Brent! New Arrivals & Delicious Pairings. Email Snippet: Hi Cheese Lovers, Brent here! I'm thrilled to share our latest artisanal kosher creations, fresh from the creamery. We've been working hard to bring you even more unique flavors. Plus, get my top tips for the perfect cheese and wine pairing this season...
• •Ad Copy (short & punchy): Real Cheese. Real Kosher. Real Delicious. The Cheese Guy. Explore our award-winning artisanal cheeses today!