Brand Tone

Problem/Solution Oriented, Benefit-Driven & Reassuring, Confident & Trustworthy, Empowering & Convenient

Brand Values

• •Efficacy: The product delivers on its promise.
• •Quality: Commitment to the highest standards of excellence.
• •Customer Satisfaction: A Customer-Centric Approach.
• •Convenience & Accessibility: Providing salon-quality results easily and affordably at home.
• •Hair Health: Focus on removing damaged ends to promote healthier hair.

Best Practices

• •Highlight Benefits Over Features: Emphasize what features do for the customer (e.g., Easy to use, anywhere).
• •Incorporate Social Proof Authentically: Use real customer testimonials and statistics to build trust.
• •Use clear, easy-to-understand language.
• •Reassure potential customers about the product's value and ease of use.
• •Focus on positive outcomes and benefits (e.g., silky smooth hair, salon results at home).

Social Perception

Effective Solution, Value for Money/Time Saver, Trustworthy

Copy Examples

• •Salon results at home – Smooth hair in minutes.
• •Easy to use, anywhere.
• •Your secret weapon for salon results on a budget.
• •Simply glide for silky smooth hair.
• •Safe, effective, and ridiculously easy to use.