Tono de Marca

Creative, Quality-Conscious, Approachable, Enthusiastic, Independent & Small-Scale

Valores de Marca

• •Quality
• •Creativity & Expression
• •Accessibility of Culture
• •Customer Satisfaction
• •Sustainability (for prints)
• •Supporting Artists

Mejores Prácticas

• •Develop a Clear Brand Voice Guide: Document the core characteristics of your tone (e.g., Creative, Quality-Conscious, Approachable, Enthusiastic), including words to use and words to avoid.
• •Be Authentic: Let genuine passion for both coffee and art shine through. If it’s "Seriously good," the copy should feel genuinely enthusiastic.
• •Speak to Your Niche: Understand who you're talking to – likely individuals who value quality, creativity, and perhaps a blend of modern culture and classic comforts. Tailor language accordingly.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website (product descriptions, 'About Us' page) matches the tone on Instagram captions, email marketing, and any customer service interactions.
• •Focus on Benefits and Experience: Instead of just listing features (e.g., "260gm paper"), explain the benefit ("vibrant, dazzling details for your wall art that won't fade"). For coffee, describe the taste experience and how it enhances a moment.

Percepción Social

Customers may be intrigued or slightly confused by the combination of speciality coffee and a wide array of posters/art prints. The connection between "98types" as a brand name and these two distinct categories is not immediately obvious. Positive (for art prints): The limited available reviews for their poster products are positive, highlighting quality and service. Developing (for coffee): The perception of their coffee is likely still developing as specific reviews are not widely visible. The speciality coffee market is competitive, with consumers valuing flavour, ethical sourcing, and brand reputation. Niche Appeal: The brand likely appeals to individuals who appreciate both speciality coffee and pop culture/artistic wall decor. The brand name "98types" itself doesn't immediately convey coffee or art; its meaning or origin isn't clear from the website's main pages, which might affect initial brand recall or understanding.

Ejemplos de Copy

• •Elevate your everyday. Our seriously good speciality coffee is carefully sourced and roasted for a perfect cup, every time. Because life’s too short for ordinary coffee.
• •Meet your new morning ritual. [Bean Name] offers notes of [flavour 1] and [flavour 2], a smooth finish that will kickstart your creativity. Seriously good, seriously you.
• •Relive the magic. Our premium [Movie Name] poster, printed on stunning museum-grade paper, brings iconic cinema right to your walls. More than decor, it’s a conversation starter.
• •Define your space. Our unique Definition prints add a touch of wit and personality to any room. What will yours say? Crafted with care, designed to inspire.
• •Fuel your passions. From the rich aroma of our speciality coffee to the vibrant statement of our art prints, 98types is here to help you curate a life you love. Seriously good, uniquely yours.