Brand Tone

Appreciative & Enthusiastic, Creative & Artistic, Quality-conscious, Customer-focused & Personal, Approachable & Informative

Brand Values

• •Celebration of Pop Culture
• •Originality & Design
• •Quality & Craftsmanship
• •Personalization & Connection
• •Accessibility

Best Practices

• •Speak the Fan's Language: Use terminology, references, and an enthusiastic tone that resonates with lovers of film, music, and art. Show genuine passion for the subject matter.
• •Highlight Uniqueness and Design: Consistently mention the originality of the designs, the in-house creative process, and the artistic nature of the products.
• •Emphasize Quality and Detail: Regularly incorporate terms related to the high-quality materials (museum-grade paper, giclée printing) and the care taken in producing the prints.
• •Focus on Personalization and Connection: When relevant, highlight how the prints allow customers to express their individuality and connect with their favorite pop culture artifacts or create personal mementos.
• •Maintain an Approachable and Helpful Voice: Whether it's in product descriptions, FAQs, or blog posts, ensure the language is clear, friendly, and eager to help customers find or create what they're looking for.

Social Perception

Positive (based on limited data), Seen as a specialist for personalized and pop culture prints, Likely perceived as a small, passionate business

Copy Examples

• •Headline: Your Walls Are Waiting. Bring Home the Magic of Cinema. Body: From timeless classics to the latest blockbusters, find the perfect movie poster that speaks to your inner cinephile. Printed on stunning museum-grade paper, our designs are made to be treasured. Explore the 98types collection.
• •Headline: Sing Your Walls Alive! Music Legends, Immortalized. Body: Got a song that defines you? Or an artist who changed your world? Our unique music posters and lyric art capture the power of your favorite tunes. Designed by fans, for fans. Discover your next statement piece at 98types.
• •Headline: Make It Yours. Truly. Personalized Prints by 98types. Body: Transform your favorite quotes, memories, or inside jokes into beautiful, custom wall art. Our designers help you create a one-of-a-kind piece that’s uniquely you. The perfect gift, or the ultimate personal touch for your space.
• •Headline: Obsessed with Quality? So Are We. Body: At 98types, every print is a labor of love. We use archival, museum-grade paper and vibrant giclée printing to ensure your chosen artwork looks incredible and lasts a lifetime. Elevate your space with art that matters.
• •Headline: Fuel Your Fandom. Wall Art That Gets It. Body: Dive into a world of curated designs celebrating the movies, music, and moments you live for. 98types offers unique posters and art prints that connect with your passions. What will you hang next?