Brand Tone

humorous, relatable, and trendy

Brand Values

• •Self-expression and Confidence
• •Relatability and Community
• •Trend-Awareness
• •Transformation/Enhancement

Best Practices

• •Embrace Humor and Relatability: Continue using memes, witty observations, and shared experiences that resonate with your target audience. Eyebrows can be a source of both frustration and pride; tap into those emotions.
• •Stay Current with Trends: Keep an eye on trending meme formats, sounds (on TikTok), and social media challenges that can be adapted to brow-related content. This shows the brand is current and connected.
• •Use Conversational Language: Avoid overly formal or technical jargon. Write as if you're talking to a friend. Use emojis appropriately to enhance the tone.
• •Incorporate User-Generated Content (UGC) Sensibly: If customers share their experiences or create content related to your brand (even if it's just a funny brow moment), consider sharing it (with permission) to build community and authenticity.
• •Maintain Visual Consistency with Tone: Ensure that the visuals (images, videos, graphics) accompanying the copy also reflect the humorous, relatable, and trendy vibe. The current meme-focused strategy on social media does this well.

Social Perception

fun, approachable, and in-the-know brand

Copy Examples

• •Image/Video: A popular reaction meme showing frustration. When you try to do your brows evenly and they end up looking like distant cousins instead of twins. 🙄 We get it. #browsforeternity #BrowStruggles #MemeLife
• •Brow game feeling a bit weak? 😩 Slide into our DMs! Let's get those arches looking legendary. ✨ #BrowsOnPoint #BrowTransformation #browsforeternity
• •Your brows have a personality – let's make sure it's saying 'fabulous,' not 'what happened?' From unruly to unbelievable, we're here for your brow journey. #browsforeternity
• •Video: Short, satisfying clip of a brow service (if applicable) or relatable brow humor. That feeling when your brows are finally cooperating. 🤩 Tag a friend who needs this vibe! #BrowGoals #GoodBrowDay #browsforeternity #Trending
• •Image: A humorous illustration or photo depicting a common brow mishap (e.g., overplucking). Raise your hand if you've ever been personally victimized by your tweezers. 🙋‍♀️ Don't worry, we've all been there. Let's talk recovery! #BrowRehab #browsforeternity #FunnyBecauseItsTrue