Brand Tone

Playful, sassy, confident, and empowering. It embraces a duality, mixing an element of "good girl" innocence with a "bad habits" rebellious streak.

Brand Values

• •Self-Love and Empowerment
• •Individuality and Uniqueness
• •Confidence
• •Playfulness and Duality
• •Quality
• •Sustainability

Best Practices

• •Embrace the Duality: Consistently play with the "good girl" vs. "bad habits" theme in your language. Use contrasting ideas, humor, and a touch of playful rebellion.
• •Empower, Don't Just Sell: Frame product benefits around confidence, self-expression, and empowerment. Your copy should make the customer feel understood and celebrated.
• •Keep it Real and Relatable: Use a conversational, approachable voice. Avoid overly formal or technical jargon. Share content that reflects genuine experiences or feelings your audience can connect with.
• •Be Visually Consistent: Ensure your copy is always paired with visuals (images, videos, graphics) that reinforce the edgy, playful, and confident aesthetic of the brand. Font choices in graphics should also align.
• •Engage with Attitude: When responding to comments or messages on social media, maintain the brand's sassy but friendly tone. Inject personality into your interactions.

Social Perception

The brand name and its associated slogans tap into a relatable and popular theme of embracing one's multifaceted personality. The concept of "good girl, bad habits" resonates with a desire for self-expression that is both sweet and a little rebellious. The social media engagement shows an active community that responds to the brand's empowering and playful content. The brand specifically targets women, offering fashion for workout, yoga, and streetwear.

Copy Examples

• •Instagram Post Caption: "Who said you can't be a good girl and have a few bad (ass) habits? 😉 Our latest collection is for the woman who writes her own rules and looks damn good doing it. #GoodGirlBadHabits #EmpoweredStyle #OwnIt"
• •Product Description (for a hoodie): "Warning: May cause excessive confidence. Our 'Bad Habits' hoodie isn't just a statement; it's a mood. Crafted from ultra-soft fabric for days when you're feeling a little rebellious and a lot comfy. Go on, embrace your edge."
• •Email Subject Line: "Good News for Your Bad Habits 😉 (New Arrivals Inside!)"
• •Facebook Ad Copy: "Tired of trying to fit in a box? So are we. Good Girl Bad Habits is for every shade of you.NewCollection Drop – Berlin-designed streetwear that’s as unique as your playlist. Shop now and unleash your vibe! #Streetwear #SelfLoveJourney"
• •TikTok Video Concept:Visual: Quick cuts of someone transitioning from a "good girl" outfit (e.g., simple jeans and tee) to a "Good Girl Bad Habits" branded outfit (e.g., crop top and edgy leggings), looking more confident and playful in the latter.Text Overlay: "Good Girl Vibe Check ✔️ Bad Habits Activated 🔥"Sound: A trending, upbeat, confident audio track.Caption: "Level up your look & your attitude. Shop the 'Bad Habits' collection. Link in bio! #GRWM #Transformation #GoodGirlGoneBadAndLovingIt"