Brand Tone

Aspirational yet Accessible, Direct and Informative, Visually Driven, Youthful and Trendy, Slightly Playful/Chic, Predominantly French

Brand Values

• •Style & Trend-Consciousness
• •Variety & Selection
• •Accessibility
• •Customer Convenience
• •Aesthetic Appeal

Best Practices

• •Develop a Tone of Voice Guide: Explicitly define the brand's personality traits (e.g., "Trendy, Confident, Approachable, Playful"), key vocabulary (words to use/avoid), and grammatical style (e.g., use of emojis, contractions). Share this with anyone creating content.
• •Focus on "Show, Don't Just Tell" with Visuals: Since the brand is visually driven, ensure copy complements the imagery. Use descriptive language that enhances what the customer sees and helps them imagine using the product. For instance, instead of "Nice dress," try "Float through your day in this dreamy floral maxi, designed for sun-drenched adventures."
• •Speak Your Audience's Language: Understand the vernacular, aspirations, and communication style of your target demographic (young, fashion-conscious). Use language that resonates with them without trying too hard or using fleeting slang. Keep the French flair for the primary audience if intended, but ensure clear and engaging English for other markets.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a Facebook post, a product description, or a customer service email, the tone should feel familiar and distinctly "Wantit.fr." Regular audits of content across platforms can help identify and correct inconsistencies.
• •Inject Personality, Even in Direct Calls to Action: While calls to action need to be clear (e.g., "Shop Now," "Discover More"), the surrounding copy can still carry the brand's personality. For example: "Ready for a style refresh? Dive in!" is more engaging than just "Shop."

Social Perception

As a Fashion/Lifestyle Retailer, Geared towards a younger, female-skewing audience, Potentially Niche or Emerging, Visually Appealing, Trustworthiness

Copy Examples

• •Homepage Banner (Image: Stylish flat lay of new accessories): Your Next Obsession Just Arrived. ✨ Discover fresh finds & instant style upgrades. Shop New In!
• •Instagram Post (Image: Model wearing a featured dress in a chic city setting - *assuming an active, correctly branded Instagram account*): That feeling when your outfit matches your vibe. 💃 Effortlessly chic, undeniably you. Tap to make it yours! #WantItStyle #NewCollection #DressToImpress
• •Product Description (for a trendy top): Meet your new go-to. This top isn't just cute, it's a whole mood. Perfect for brunch, a night out, or just because. Pair it with your favorite denim and own the day. Style, sorted. 😉
• •Facebook Ad (targeting users interested in fashion and online shopping): Stop scrolling, start styling! 💅 Wantit.fr brings you the latest trends in fashion, beauty, and home decor. Refresh your look, redefine your space. Click to explore what's new! (Accompany with a carousel of attractive product images).
• •Email Subject Line (for a promotion): Be the first! 👀 Our [Season] Collection just dropped (+ a little treat for you!).