Brand Tone

Supportive, Empowering, Informative, Trustworthy, Positive, Encouraging, Natural, and Holistic.

Brand Values

• •Natural Health
• •Quality and Efficacy
• •Customer Well-being
• •Transparency
• •Simplicity and Accessibility

Best Practices

• •Emphasize Transparency and Trust: Clearly state product qualities (vegan, non-GMO, Made in USA).
• •Focus on Empowerment and Positive Outcomes: Frame copy around how the products help customers achieve a 'healthier and happier life,' 'more energy,' or a 'balanced body.'
• •Position the brand as a knowledgeable partner in the customer's health journey.
• •Use customer testimonials to build trust and showcase real results.
• •Maintain a consistent tone across all platforms, reinforcing the brand's supportive and informative voice.

Social Perception

The brand aims to be perceived as authentic and supportive, aligning with broader trends of body acceptance and health at any size. Build trust through transparency, quality, and a focus on customer well-being.

Copy Examples

• •Unlock your body's potential with the power of nature.
• •Fuel your vibrant life with our premium, natural supplements.
• •Simplify your health routine and feel the difference.
• •Experience increased energy and a balanced body.
• •Pure, potent, and proudly made in the USA. Non-GMO, gluten-free, and made for real results.