Brand Tone

Artisanal & Passionate, Elegant & Sophisticated, Friendly & Approachable, Authentic & Trustworthy, Delightful & Celebratory

Brand Values

• •Quality: Commitment to using the finest ingredients and meticulous preparation.
• •Authenticity: Staying true to traditional French macaron-making techniques and heritage.
• •Craftsmanship: Each macaron is presented as a small work of art, made with skill and care.
• •Customer Delight: Aiming to bring joy and satisfaction to customers through delicious and beautiful products.
• •Passion: A deep love for baking and sharing that passion with others is evident.
• •Personal Connection: Highlighting Pauline's story and direct engagement with customers.

Best Practices

• •Embrace Pauline's Story: Always weave in the brand's origin, Pauline's French heritage, and her passion for baking. This adds authenticity and a personal touch.
• •Focus on Quality and Craftsmanship: Use descriptive language that highlights the premium ingredients, traditional methods, and the care that goes into making each macaron. Words like "artisanal," "handcrafted," "finest," "authentic," and "meticulous" reinforce these values.
• •Maintain an Elegant yet Friendly Voice: The tone should be sophisticated and refined, reflecting the product, but also warm, inviting, and engaging, especially on social media. Avoid overly casual slang but encourage interaction.
• •Evoke Sensory Experiences: Describe the textures (delicate, crisp, chewy, melt-in-your-mouth) and flavors (velvety, zesty, rich, subtle) to make the macarons irresistible through words.
• •Highlight the "Why" - Joy and Celebration: Position macarons not just as a product, but as a means to create joy, celebrate special moments, and share delightful experiences. Connect the macarons to emotions and occasions.

Social Perception

High-Quality Treat, Beautiful & Giftable, Authentic French Experience, Passionate Owner, Potential Confusion with Mass-Marketed Versions

Copy Examples

• •Bonjour, macaron lovers! ✨ Fall in love with our newest creation: [Flavor Name]. Crafted with the finest [Key Ingredient 1] and a hint of [Key Ingredient 2], each bite is a little piece of Parisian heaven, made with passion right here in the UK. Tell us, what flavors make you dream of autumn? #PaulineMacarons #FrenchArtisan #HandmadeWithLove #NewFlavor #MacaronMagic
• •Elevate Your Celebration with a Touch of French Elegance. Pauline Macarons offers exquisite macaron towers and bespoke favours, handcrafted to make your special moments unforgettable. Discover authentic Parisian artistry, made with love. Enquire about your event today.
• •Unleash your inner pâtissier! Join Pauline’s authentic French macaron making class and learn the secrets behind these delicate delights. From our kitchen to yours, discover the passion and precision of traditional baking. Limited spots available – book your experience! #MacaronClass #Baking Workshop #FrenchPatisserie #PaulineMacarons #LearnToBake
• •Indulge in a timeless taste of Paris with Pauline's Classic Collection. Each macaron is a testament to authentic French craftsmanship, made with the finest quality ingredients and a passion for perfection. From velvety chocolate to zesty lemon, experience the delicate crunch and melt-in-your-mouth fillings that make our macarons truly special. The perfect gift or a delightful treat, just for you.
• •A little bit of magic, a whole lot of love! ✨ Watch Pauline craft our signature [Flavor] macarons from scratch. Real ingredients, traditional techniques, and pure passion in every shell. What should we make next? 😉 #PaulineMacarons #BTS #MacaronMaking #FrenchPastry #Satisfying #Handmade