Brand Tone

Youthful & Trendy, Aspirational & Confident, Helpful & Inspirational, Enthusiastic & Upbeat

Brand Values

• •Style & Trend-Consciousness
• •Versatility
• •Self-Expression & Confidence
• •Accessibility
• •Elegance & Fluidity (as stated on Pinterest)

Best Practices

• •Know Your Audience, Speak Their Language: Use current, relatable language, including popular slang and emojis where appropriate (especially on platforms like TikTok and Instagram). Understand their aspirations and how fashion fits into their lifestyle.
• •Embrace Enthusiasm and Positivity: Convey excitement about the products and the confidence they can bring. Use upbeat language and a generally optimistic tone.
• •Highlight Versatility and Solutions: Frame products not just as items, but as solutions for looking good at various events or for different styling needs. Show them how to "multiply their looks."
• •Be Visually Inspired and Descriptive (but keep it snappy): Let the visuals do a lot of talking, but ensure captions and descriptions are engaging, using evocative words that match the trendy and sometimes elegant vibe (e.g., "fluid," "chic," "head-turner," "vibe"). Keep sentences relatively short and punchy for social media.
• •Maintain a Consistent Voice Across Platforms, Adapting to Nuances: While the core tone should be consistent, adapt the specific execution to the platform. For example, TikTok can be more informal and trend-driven, while Pinterest and website copy might lean slightly more towards "elegance" and "fluidity" as mentioned in their Pinterest bio.

Social Perception

Customers and the public generally perceive Cabasiq as a source for trendy, stylish outfits suitable for various social occasions, from parties and events to everyday wear. The brand is seen as current and engaged with its audience, particularly on TikTok, where it uses popular formats and interacts in a relatable way. There's an appreciation for the versatility of the clothing, allowing for multiple looks. The association with "Paty" style (a Brazilian term often referring to a preppy, fashion-conscious young woman) appears in some user-generated content and hashtags, suggesting this is part of their target audience's perception.

Copy Examples

• •Instagram Post (New Dress Arrival): Stop scrolling! ✋ Your weekend 'fit just dropped. ✨ This new dress is everything you need to turn heads and own the night. Tap to shop before it’s gone, besties! #CabasiqNewCollection #OOTN #DressToImpress
• •TikTok Video Caption (Styling a Basic Bodysuit): Basic? NEVER boring! 😉 Watch how we take our fave go-to bodysuit from 0 to 100 real quick! 🔥 Which look is your vibe? Let us know! 👇 #CabasiqStyleHack #VersatileFashion #TikTokMadeMeBuyIt #BasicButMakeItChic
• •Website Banner (Sale Promotion): GLOW UP ALERT! ✨ Snag your new fave looks with [X]% off SITEWIDE! Don't walk, RUN! Your wardrobe refresh starts now. 🛍️ #CabasiqSale #FashionDeals #TreatYourself
• •Pinterest Pin Description (Occasion Wear): That special occasion coming up? We got you. 🥂 Elegant, fluid, and effortlessly chic – find the perfect dress to make your moments unforgettable. Explore the collection at Cabasiq.com. #CabasiqElegance #EventReady #SpecialOccasionDress #PinterestFashion
• •Email Subject Line (Exclusive Offer): Hey Girl! 👋 An Exclusive Treat Just For You Inside... 😉 (+ New Arrivals You'll LOVE!)