Brand Tone

Friendly and Approachable, Community-Focused, Educational and Helpful, Passionate and Enthusiastic, Nurturing

Brand Values

• •Sustainability
• •Community
• •Sharing and Generosity
• •Accessibility
• •Love for Nature/Plants
• •Education

Best Practices

• •Keep it Neighborly: Use warm, friendly, and inviting language. Address your audience as part of a shared community. Avoid overly formal or corporate jargon.
• •Emphasize "Share" and "Community": Regularly use words like "share," "swap," "community," "together," and "local" to reinforce your core values.
• •Be Genuinely Enthusiastic: Let your passion for plants and sustainability shine through. Authentic excitement is contagious.
• •Educate and Empower: Provide useful tips and information in an accessible way. Position the brand as a helpful resource, not just a place for transactions.
• •Stay Visual and Positive: Use appealing images and videos of healthy plants. Focus on the joy and benefits of plant ownership and community sharing. Maintain an optimistic and encouraging tone.

Social Perception

Positive and Wholesome, Eco-Friendly, Supportive Local Resource, Engaging

Copy Examples

• •Instagram Post (Image of a newly available swap plant): Meet this leafy lovely! 🌱 Just arrived at De Plantenbieb Steenwijk and looking for a new window to call home. Swing by and see who you can swap or adopt today! Let's grow our community, one plant at a time. #PlantenbiebSteenwijk #PlantSwap #CommunityGardening #SteenwijkGroen
• •Facebook Update: Our shelves are looking lush! 🌿 Thanks to our amazing community, we have a fresh batch of cuttings and plants ready for new adventures. Pop in, say hi, and maybe find your next green friend. Don't forget to bring your own swaps! #DePlantenbieb #PlantLove #SharingIsCaring #Steenwijk
• •TikTok Video Idea (Quick tip): (Upbeat music, quick cuts showing how to revive a slightly wilted plant) Thirsty plant? 💧 A little water can do wonders! Watch this transformation. Got your own plant SOS? Share in the comments! We're all learning together at De Plantenbieb. #PlantCareTips #HappyPlants #PlantenbiebLife #Steenwijk
• •Website Blog Post Title: From Our Bieb to Your Home: 5 Easy-Care Plants Perfect for Beginners (And Where to Find Them!)
• •Local Event Promotion: Join De Plantenbieb Steenwijk at the [Local Event Name] this Saturday! We'll have a special selection of plants to adopt, a cuttings swap station, and friendly advice for all your green-thumb questions. Let's make Steenwijk even greener together! #CommunityLove #LocalEvents #GreenSteenwijk