Brand Tone

Youthful, Current, Community-Oriented, Authentic, United, Inclusive, Bold

Brand Values

• •Youthfulness
• •Community
• •Authenticity
• •Unity
• •Resilience
• •Inclusivity
• •Embracing failure as a learning opportunity

Best Practices

• •Speak the Language of Your Audience: Use contemporary language and cultural references relevant to the streetwear community and your target demographic on platforms like TikTok and Instagram, but ensure it still aligns with the core brand message.
• •Create a Core Messaging Guide: Develop internal guidelines that define the brand voice, key phrases, 'do's and don'ts' for copy, and the underlying philosophy of 'Only Winners Lose.' This ensures that anyone creating content understands and consistently applies the intended tone.
• •Maintain Consistency: Ensure all content, across all platforms, reflects the defined brand tone. Inconsistent messaging can erode trust.
• •Emphasize Inclusivity: The '#unitedwearestronger' hashtag suggests an inclusive strength. Promote a sense of belonging and community in your messaging.
• •Reinforce the 'Only Winners Lose' Philosophy: Explain that 'winning' isn't just about conventional success, but also about taking risks and learning from failures. Highlight the value of resilience.

Social Perception

A brand that is perceived as youthful, trendy, inclusive, authentic, and community-driven. The brand should be seen as one that encourages resilience and the idea that failure is a part of success.

Copy Examples

• •Join our team and let's build something legendary together! #unitedwearestronger
• •New drop alert! This collection is for those who dare to lose in order to win. Shop now and redefine what it means to be a winner. #onlywinnerslose
• •We're not just a brand; we're a movement. Be part of the community that celebrates every step of the journey. #joinourteam
• •Staying true to the streets. Authentic designs, real stories, for the real you. #streetwear
• •Level up your style game! Fresh threads designed for those who aren't afraid to stand out. #CapCut #viral #fyp