Brand Tone

Artisanal & Handcrafted, Natural & Gentle, Aesthetically Pleasing & Delicate, Passionate & Personal, Approachable & Friendly

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients
• •Artisanal Beauty
• •Customer Well-being
• •Passion & Dedication
• •Transparency (Implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality, tone words (e.g., "artisanal," "natural," "elegant," "friendly"), "do's and don'ts" for communication, and preferred vocabulary. Share this with anyone creating content.
• •Emphasize "Handmade" and "Natural" Consistently: These are core to your identity. Weave these keywords and their associated feelings (care, quality, gentleness) into product descriptions, social media posts, and all marketing materials.
• •Visual Storytelling Alignment: Ensure your visuals (photography, videography, website design) consistently reflect the artisanal, natural, and aesthetically pleasing qualities of your brand. The copy should complement and enhance these visuals, not contradict them.
• •Engage Authentically: When interacting with customers on social media or via email, maintain the established friendly, passionate, and helpful tone. Personal touches in communication can reinforce the small-batch, handcrafted feel.
• •Review and Refine: Regularly review your copy across all platforms to ensure it aligns with your brand voice. Solicit feedback if possible, and be open to refining your tone as the brand evolves, while staying true to core values.

Social Perception

Positive Visual Appeal, Appreciation for Handmade Quality, Interest in Natural Products, Boutique/Niche Brand, Trustworthy (Emerging)

Copy Examples

• •Instagram Post (Image of a new floral soap): "Introducing our new Wild Rose Dream bar साबुन – handcrafted with love and infused with pure rose essential oil and nourishing shea butter. Let each lather transport you to a blooming garden. ✨ #HandmadeSoap #NaturalSkincare #ArtisanSoap #LilacFlowerForSoap #NewProduct"
• •Website Product Description (for a calming lavender soap): "Unwind your day the natural way. Our Soothing Lavender Bliss soap is lovingly handmade with calming lavender oil and gentle, skin-loving clays. Perfect for a relaxing evening ritual, leaving your skin feeling soft, serene, and beautifully cared for. Experience the gentle touch of nature."
• •TikTok Video Caption (showing soap cutting): "Slice of heaven! ✨ Watch our best-selling [Soap Name] bar come to life. Handmade with all-natural ingredients because your skin deserves the best! What scent should we make next? #SoapMaking #ASMR #Handmade #NaturalSoap #SmallBusiness #LilacFlowerForSoap"
• •Email Newsletter Subject Line: "🌸 Freshly Poured: Discover Our Latest Handmade Soap Creations!" * Body Snippet: "Hello [Customer Name], at Lilac Flower for Soap, we believe in the art of soap making. This week, we're thrilled to unveil our newest collection, crafted with the finest natural ingredients and a sprinkle of floral magic..."
• •Facebook Ad (targeting users interested in natural beauty): "Tired of harsh chemicals? ✨ Discover the gentle difference of Lilac Flower for Soap. Our artisanal soaps are handmade in small batches with nourishing, natural ingredients. Beautiful for your skin, beautiful for your soul. Shop our collection today and experience pure indulgence! ➡️ [Link to Website]"