Brand Tone

Compassionate, Personalized, Caring, Creative, Reliable, Helpful

Brand Values

• •Personalization & Individuality
• •Quality & Attention to Detail
• •Customer Satisfaction
• •Craftsmanship
• •Remembrance & Comfort

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Compassionate, Personalized, Caring, Creative, Reliable, Helpful) and values (Personalization, Quality, Customer Satisfaction, Craftsmanship, Remembrance). Provide examples of do's and don'ts for language.
• •Emphasize Empathy and Sensitivity: Given the product nature, all copy must be written with a deep understanding of the customer's emotional state. Avoid overly commercial or upbeat language. Focus on comfort, remembrance, and gentle support.
• •Highlight Personalization and Uniqueness: Consistently use words like personalized, individual, unique, custom-made, and crafted for you to reinforce this core value.
• •Showcase Quality and Care: Use phrases like attention to detail, crafted with love, quality materials, and lasting tribute to convey the care that goes into each product.
• •Maintain a Helpful and Supportive Stance: Ensure calls to action and informational content are framed supportively (e.g., We're here to help, Contact us for special requests, Let us assist you). Be transparent about processes and shipping, reinforcing reliability.

Social Perception

Positive (among customers), Niche & Specialized, Trustworthy (within its market)

Copy Examples

• •Headline: Honor Their Memory, Beautifully. Personalized Grave Lanterns Crafted with Care. Body: Each life is unique. At Zarativ, we help you create a lasting tribute that is just as special. Our custom-engraved lanterns are made with love and attention to detail, offering a gentle light in times of remembrance. Explore our versatile designs.
• •Headline: Individually Crafted. Eternally Cherished. Your Unique Memorial, Our Promise. Body: Find comfort in a memorial as individual as your loved one. Zarativ offers creatively designed and meticulously personalized grave decorations, from engraved slate plaques to unique solar lights. We're here to help you create a truly personal keepsake.
• •Headline: Lasting Tributes, Made with Heart. Discover the Zarativ Difference. Body: When words are not enough, let a beautifully crafted memorial speak. Our promise to you: detailed craftsmanship, versatile designs, and a truly individual piece to honor your cherished memories. Fast, reliable shipping and dedicated customer care.
• •Headline: Creative Memorials for Unique Souls. Personalized with Your Loving Words. Body: Celebrate a life lived with a memorial that reflects their unique spirit. Zarativ offers a range of creative and versatile memorial products, each ready to be personalized with your own heartfelt message. Let us help you craft a beautiful remembrance.
• •Headline: Finding the Right Words, Creating the Perfect Memorial. We're Here for You. Body: During difficult times, creating a personal tribute can be a source of comfort. At Zarativ, we offer a caring customer service experience to help you choose and personalize the perfect memorial item. Each piece is crafted with dedication, ensuring a unique and lasting honor.