Brand Tone

Empowering, Caring, Practical, Authentic, Modern

Brand Values

• •Self-Esteem & Confidence
• •Quality & Efficacy
• •Innovation
• •Authenticity/Realness
• •Customer-Centricity
• •Empowerment of Women
• •Well-being

Best Practices

• •Use empowering and aspirational language to uplift women and connect beauty products to self-esteem.
• •Incorporate caring and supportive phrases that acknowledge the busy lives of the target audience.
• •Highlight the practical and results-oriented aspects of the products, emphasizing their multifunctional and high-performance nature.
• •Maintain an authentic and relatable tone, focusing on 'real beauty for real women' and avoiding overly idealized beauty standards.
• •Showcase realistic benefits and avoid exaggerated claims, aligning with the 'real beauty for real women' ethos.

Social Perception

A brand perceived as empowering, authentic, and supportive, catering to the needs of modern women and emphasizing self-esteem and real beauty.

Copy Examples

• •Ashar Beauty: Real skincare for real women, designed for your real life.
• •Embrace your natural beauty with our practical, sensorial, and effective formulas. Skincare that keeps up with your rhythm.
• •Our mission: To empower modern, strong, and independent women with innovative, multifunctional products that enhance self-esteem.
• •Experience the confidence of incredible results. Quality, innovation, and efficacy in every product.
• •Ashar Beauty: Because you deserve care that keeps up with your pace. Real beauty, real results.