Brand Tone

Direct and Promotional, Practical and Informative, Accessible and Value-Oriented, Energetic (in video demonstrations)

Brand Values

• •Variety and Convenience
• •Accessibility (Price)
• •Practicality
• •Directness
• •Responsiveness

Best Practices

• •Prioritize Clarity and Conciseness: Get straight to the point. Customers are looking for information about products and how to buy them. Avoid overly complex language or jargon.
• •Emphasize Value and Practicality: Consistently highlight how products solve a problem, make life easier, or offer good value for money. Use phrases that resonate with deal-seekers and practical shoppers.
• •Maintain a Direct Call to Action: Every piece of copy should guide the customer on what to do next (e.g., "Shop Now," "Order via WhatsApp," "Learn More," "DM for Price").
• •Use an Enthusiastic but Grounded Voice: Show excitement for new products and offers, but keep the language relatable and focused on the customer's benefit rather than corporate hype.
• •Be Consistent Across Platforms: While the format might change (e.g., short captions on Instagram vs. slightly longer Facebook posts), the core tone – direct, practical, value-driven – should remain recognizable everywhere. Regularly review content to ensure this consistency.

Social Perception

Resource for Deals, General Importer, Transactional Relationship, Dependent on Product & Price, Local/Regional Player

Copy Examples

• •NEW ARRIVAL! 🚀 Power up your life with the UltraTech Power Bank. 10,000mAh, fast charging, and pocket-sized. Get yours today and never run out of battery! WhatsApp us for price: [Link]
• •Tired of clutter? 🏡✨ Our new Stackable Storage Boxes are here to save your space! Durable, versatile, and at a price you'll love. Order now and organize with ease! See more: [Link to website]
• •Everything you need, all in one place! From kitchen gadgets to the latest tech, Importadora Maka has it all at incredible prices. 🤩 Visit our website or DM us on WhatsApp for wholesale & retail deals!
• •🔥 HOT DEALS! 🔥 Swipe up to discover amazing discounts on trending products this week only at Importadora Maka! Don't miss out! 🛒
• •What are you looking for today? 🤔 Let us know in the comments! At Importadora Maka, we bring you a huge variety of products. Your next great find is just a message away on WhatsApp! [Link]