Brand Tone

aspirational, sophisticated, and focused on well-being

Brand Values

• •Luxury & Quality
• •Well-being & Self-Care
• •Natural & Sustainable (Potentially)
• •Customer Experience & Personalization (for Luxore Creations)

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key adjectives that describe the brand (e.g., sophisticated, serene, elegant, natural, inviting), preferred vocabulary, and a "do's and don'ts" list for language.
• •Focus on Benefits, Not Just Features: Instead of just saying "long-lasting scent," explain how that benefits the customer (e.g., "Enjoy an enduring ambiance of calm that welcomes you home, day after day").
• •Use Evocative and Sensory Language: Appeal to the senses by describing how the fragrances smell, feel, and the atmosphere they create (e.g., "envelop your home in a warm embrace," "crisp notes that awaken the mind").
• •Maintain Visual and Textual Harmony: Ensure that the copy on social media, website, and marketing materials aligns with the sophisticated and elegant visual identity of the brand. The words should match the pictures.
• •Know Your Audience: Understand the aspirations and desires of your target customer (likely interested in home comfort, luxury, wellness, and aesthetics) and tailor the language to resonate with them. Use language that reflects their lifestyle and values.

Social Perception

The brand projects an image of attainable luxury and a focus on creating a pleasant home environment. Engagement on platforms like Instagram and TikTok suggests an audience interested in home aesthetics, wellness, and sensory experiences. The content strategy appears designed to attract users seeking to elevate their living spaces and daily rituals.

Copy Examples

• •Headline for a new diffuser oil: "Craft Your Sanctuary: Discover the essence of tranquility with Luxore's new [Scent Name] oil."
• •Instagram caption for a product image: "Elevate your everyday. ✨ Our [Product Name] diffuser, designed to seamlessly blend into your life, transforming your space into a haven of serene luxury. #LuxoreUK #HomeFragrance #LuxuryLiving #Wellbeing"
• •Email subject line for a promotion: "Indulge Your Senses: A Special Invitation from Luxore."
• •Website banner text: "Luxore: Where refined fragrance meets mindful living. Explore our collection and awaken your senses."
• •TikTok video voiceover (showing oil diffusing): "Unwind the day. Let the subtle notes of [Scent Name] by Luxore transport you. Breathe deep, live beautifully. #LuxoreMoments #SensoryEscape #HomeAmbiance"