Brand Tone

Promotional and Urgent, Culturally Rooted and Appreciative of Craftsmanship, Accessible and Customer-Oriented (in offers), Direct and Informative (in product details)

Brand Values

• •Tradition & Heritage
• •Artistry & Craftsmanship
• •Accessibility/Value
• •Inspiration (Original Design Approach)

Best Practices

• •Embrace Storytelling Rooted in Craft: Consistently weave in the narrative of "Naqqaashi" as an art form. Use words that evoke craftsmanship, detail, heritage, and artistry (e.g., "intricate," "handcrafted feel," "heritage motifs," "artisan-inspired").
• •Balance Promotional Language with Value Proposition: While sales and offers are important, ensure the core message of quality, traditional inspiration, and unique design isn't lost. Explain *why* it's a good deal, beyond just the price (e.g., "Own a piece of inspired artistry at a special price").
• •Maintain Transparency and Honesty: Continue the practice of clear product descriptions, including disclaimers about color variations and design inspiration. This builds trust.
• •Use Culturally Resonant Language (Appropriately): Incorporate terms or phrases that resonate with the target audience's cultural context, especially when describing traditional wear, but ensure clarity for a broader audience if applicable (e.g., clearly define fabric types like "90/70 Lawn").
• •Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the visual presentation on the website and social media. If the visuals are rich and detailed, the copy should reflect that same level of care and descriptive language. For example, TikTok videos showcasing the flow and detail of a garment can be paired with captions that highlight the "art in motion."

Social Perception

As an Online Retailer of Pakistani Clothing, Associated with Traditional Craft (by name), Engagement on Modern Platforms, Limited External Review Profile

Copy Examples

• •Drape Yourself in Tradition: Exquisite Naqqaashi Lawn, Crafted with Passion. Discover our latest collection, where timeless Pakistani heritage meets contemporary style. Each piece tells a story of intricate embroidery and inspired design. Enjoy free delivery across Pakistan.
• •The Art of Celebration: Naqqaashi Festive Wear. Make every moment memorable with our stunning festive collection. Inspired by the rich legacy of Naqqaashi craftsmanship, designed for today’s celebrations. Limited pieces available – find your masterpiece.
• •Feel the Elegance, Embrace the Craft. Naqqaashi Shawls & Velvets. Wrap yourself in the luxurious touch of our finely crafted shawls and rich velvets. Our own inspiration of design ensures a unique statement. Get a special gift when you choose 3 or more articles!
• •Naqqaashi Summer Collection: Where Comfort Meets Artistry. Lightweight, breathable, and beautifully detailed. Our summer lawn is designed in-house, bringing you unique patterns and the promise of quality. Shop now for free nationwide shipping.
• •More Than Just Clothes, It's a Piece of Heritage: The Naqqaashi Promise. We believe in the beauty of our traditions. Our collections are a tribute to the art of Naqqaashi, offering you inspired designs and exceptional value. Explore what's new today!