Brand Tone

Empathetic, Informative, Encouraging, Direct, Clear

Brand Values

• •Well-being & Pain Relief
• •Innovation & Science-Backed Solutions
• •Quality
• •Customer Empowerment & Satisfaction
• •Natural Solutions

Best Practices

• •Focus on Benefits, Not Just Features: Tie product attributes back to the tangible benefits for the user.
• •Use Empowering and Positive Language: Frame your messaging around what customers can achieve rather than dwelling solely on the negative.
• •Explain Technical Terms Simply: If you need to use a specific term, explain it in simple language
• •Highlight the Science-Backed Nature: Emphasize the research and innovation behind your products to build trust.
• •Showcase Customer Testimonials: Include reviews and stories from satisfied customers to increase credibility and relatability.

Social Perception

Helpful & Problem-Solving, Focused on Recovery & Performance, Trustworthy (Emerging), Accessible

Copy Examples

• •Tired of Sore Muscles Holding You Back?
• •Kneading feels like a deep, soothing pressure.
• •Feel the difference science-driven relief makes.
• •Our mission is to empower you with effective, natural solutions for long-term well-being.
• •Experience the soothing release and get back to feeling great.