Brand Tone

Friendly and Approachable, Inspirational and Creative, Helpful and Supportive, Passionate and Enthusiastic, Community-Oriented

Brand Values

• •Quality
• •Creativity and Inspiration
• •Customer Satisfaction
• •Accessibility and Affordability
• •Sustainability/Eco-consciousness
• •Expertise

Best Practices

• •Always Prioritize Inspiration and Positivity: Frame your copy to ignite creativity and enthusiasm. Use uplifting language and focus on the joy of making.
• •Embrace a Friendly, Conversational Style: Write as if you're talking to a fellow crafting enthusiast. Use "you" and "we," ask questions, and keep the language accessible and warm.
• •Highlight Quality and Value with Passion: When describing products, convey your genuine appreciation for their quality, unique features (like sustainability), and how they benefit the crafter's projects.
• •Foster Community and Engagement: Encourage interaction by asking questions, inviting users to share their projects, and using community-focused hashtags. Feature customer creations when possible.
• •Be Genuinely Helpful and Supportive: Offer tips, tutorials, and clear guidance. Ensure your copy reassures customers that you're there to support their creative journey, from selecting materials to finishing their project.

Social Perception

A reliable source for quality yarn and crafting supplies. An inspiring brand that fuels creative hobbies. A friendly and engaged company that values its customers and community. Trustworthy, due to their association with WebwinkelKeur and clear communication about shipping and returns.

Copy Examples

• •✨ Fresh off the needles (well, almost!). ✨ Our stunning new collection of Cafuné recycled cotton yarn has just landed! Soft, sustainable, and bursting with color – perfect for your next mindful macramé or cozy crochet project. What dreamy creation will you bring to life first? Share your ideas below! #HobbyGaren #NewCollection #CreativeJourney #SustainableCrafting #YarnLove
• •Ready for a weekend of creativity? 🧶 Our new Macramé Plant Hanger DIY Kit has everything you need to craft a beautiful bohemian touch for your home – even if you're a beginner! Easy-to-follow instructions and all the quality Cafuné yarn included. Get yours today and let your inner artist bloom! Shop now: [Link] #HobbyGarenDIY #MacrameLove #WeekendCrafts #HomeDecor #GetCreative
• •Hello fellow crafters! Ever wondered how to achieve that perfect, fluffy fringe on your macramé wall hanging? You're in the right place! We believe creativity should be joyful, not frustrating. So, grab a cuppa, your favorite cords, and let’s unravel the simple steps to mastering beautiful fringes together. Let's get knotting! #HobbyGarenTips #MacrameTutorial #CraftingCommunity #LearnToCraft #CreativeInspiration
• •Psst... Your Next Creative Adventure Starts Here! ✨ Inspiration & New Arrivals at HobbyGaren! *(Body Snippet):* Hi [Customer Name], Looking to spark your creativity? At HobbyGaren, we're passionate about bringing you the finest yarns and tools to make your crafting dreams a reality. This week, we're thrilled to introduce...
• •Unleash your imagination with our wonderfully versatile [Yarn Name]! Whether you're dreaming of a chunky knit blanket, a delicate amigurumi friend, or a vibrant woven tapestry, this yarn is your trusted companion. Crafted for softness and durability, it’s a joy to work with and will make your handmade treasures shine. What will you create? #VersatileYarn #KnittersOfInstagram #CrochetAddict #WeavingDreams #HobbyGarenQuality