Brand Tone

Sentimental & Romantic, Personal & Unique, Aspirational & Wonder-filled, Quality-focused, Appreciative

Brand Values

• •Cherishing Memories
• •Personal Connection
• •Uniqueness & Individuality
• •Quality Craftsmanship
• •Joy of Gifting

Best Practices

• •Focus on Emotion: Always tie the product back to the feelings it evokes – love, nostalgia, achievement, wonder. Use evocative language that taps into these emotions.
• •Emphasize Personalization: Continuously highlight the custom nature of the product. Use phrases like 'your unique story,' 'created just for you,' 'personalized to your moment.'
• •Use Storytelling: Frame product descriptions and ads around the stories they can tell or the memories they represent. For example, 'Relive the night you met under these very stars.'
• •Maintain a Balance of Wonder and Quality: While the 'glow' and 'stars' offer a sense of magic, ensure copy also reflects the premium nature of the materials and craftsmanship to build trust and justify the purchase.
• •Consistent Visual and Textual Language: Ensure that the imagery used alongside the copy aligns with the sentimental, wondrous, and high-quality tone. The language should be elegant yet accessible, heartfelt, and inspiring.

Social Perception

Positive (for the product concept), Niche but Appealing, Limited Brand-Specific Visibility

Copy Examples

• •Headline: The Night It All Began, Forever Glowing on Your Wall. Body: Some moments are too precious to forget. Capture the magic of your special night with a custom Glow Map, a timeless reminder of the stars that aligned just for you. Personalize your unique moment.
• •Headline: More Than a Map, It's Your Story in the Stars. Body: From your first 'I love you' to the day you said 'I do,' let the cosmos tell your tale. Our Glow Maps immortalize your cherished memories, glowing softly as a beacon of your unique journey. Create your legacy.
• •Headline: Gift the Universe. Literally. Body: Searching for a gift that’s truly out of this world? A Glow Map is a personalized piece of the heavens, celebrating their most treasured date. Watch their eyes light up, day and night.
• •Headline (for Strava Maps): Your Miles, Your Mountains, Your Masterpiece. Body: Every run, every ride, every summit pushed your limits. Transform your Strava achievements into a stunning visual testament to your dedication. Our custom heatmaps make your journey a work of art. Visualize your victory.
• •Headline: See Your Special Moment Shine. Body: Our custom star maps don't just show the sky; they bring its magic into your home. Delicately crafted to glow in the dark, each map is a beautiful, personal piece of art that keeps your brightest memories alive.