Brand Tone

Creative & Inspiring, Customer-Centric & Friendly, Quality-Focused & Assuring, Enthusiastic & Passionate

Brand Values

• •Personalization & Self-Expression
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Creativity & Design
• •Comfort & Style

Best Practices

• •Emphasize 'You' and 'Your': Continuously focus the language on the customer, their creativity, their home, and their vision. This reinforces the customer-centric value.
• •Use Positive and Inspiring Language: Words like 'create,' 'unique,' 'transform,' 'passion,' 'love,' and 'stylish' help convey enthusiasm and the creative potential of the products.
• •Highlight Quality and Craftsmanship Concisely: Integrate terms like 'high-quality materials,' 'durable,' 'expertly crafted,' and 'made with care' to build trust and communicate the value of the product without being overly technical.
• •Maintain a Helpful and Approachable Voice: Especially in customer service interactions, FAQs, and instructional copy, use clear, friendly, and supportive language. Phrases like 'We're here to help' or 'Let's bring your idea to life' can be effective.
• •Showcase Stories and Examples (User-Generated Content): Encourage customers to share their custom rugs and stories. Featuring these (with permission) in marketing materials can authentically demonstrate the brand's values and the joy the products bring, naturally aligning with the desired tone.

Social Perception

Positive (from on-site reviews), Emerging

Copy Examples

• •Headline: Your Vision, Your Rug. Crafted by Us. Body: Don't just decorate your space, define it. At My Custom Rugs, we bring your unique designs to life with high-quality materials and expert craftsmanship. Upload your image or idea today and step onto a rug that’s truly yours.
• •Social Media Post (Instagram/Facebook - with an image of a vibrant custom pet rug): Immortalize your furry friend in the coziest way possible! 🐾 Our custom pet rugs are designed by you and crafted with love (and the best materials!) to add a personal touch to your home. What will your rug say about you? #MyCustomRug #PetLove #HomeDecor #PersonalizedGifts #QualityCraftsmanship
• •Product Page Snippet (for a 'Create Your Own Design' rug): Unleash your inner designer! From cherished photos to your own artwork, our easy-to-use process lets you create a one-of-a-kind rug that speaks your style. Made with durable, soft, and vibrant materials, it’s more than a rug – it’s a statement.
• •Email Marketing Subject: ✨ Your Home, Uniquely Yours: Design a Custom Rug Today! Body Preview: Imagine a rug that perfectly captures your personality or a precious memory. At My Custom Rugs, we make it happen. Quality materials, your unique design. Click here to start creating!
• •Promotional Banner: Step Up Your Style! Get Free Shipping on Custom Rug Orders Over $150. Sub-text: Quality you can feel, designs you’ll love. Create your perfect rug now and let us handle the delivery.