Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Playful & Whimsical, Helpful & Informative

Brand Values

• •Joy & Fun: Providing products that bring happiness and entertainment to customers of all ages.
• •Nostalgia & Fandom: Catering to fans' love for specific characters, stories, and universes.
• •Quality & Collectibility: Offering genuine and desirable merchandise for collectors.
• •Customer Satisfaction: Emphasizing good service and fast shipping.
• •Child Development & Creativity: For their toy segment, promoting imaginative play and learning.
• •Inclusivity: Offering products like gluten-free modeling paste, showing consideration for diverse needs.

Best Practices

• •Embrace the "Magic": Consistently use words and phrases that evoke wonder, enchantment, fun, and nostalgia. Think "magical," "wonder," "adventure," "collector's dream," "unlock imagination."
• •Stay Enthusiastic: Let genuine passion for the products shine through. Use exclamation points where appropriate, and share excitement for new arrivals and fan-favorite items.
• •Be Fan-Centric: Speak the language of fans. Reference popular characters, movie lines, or game elements knowledgeably and affectionately.
• •Keep it Positive and Playful: Even when informative, maintain a lighthearted and optimistic tone. Focus on the joy and benefits the products bring.
• •Be Human and Approachable: Especially in direct interactions and on platforms like TikTok, maintain a friendly, conversational style. Answer questions with warmth and show you care about the customer experience.

Social Perception

The brand is perceived as a go-to place for specific collectibles and unique toys, a "magic kingdom" for fans and families. The consistent use of "Reino Mágico" (Magic Kingdom) reinforces this enchanting and fun image.

Copy Examples

• •Heads up, collectors! ✨ The latest [Character Name] Funko Pop has just landed in our Magic Kingdom! Don't miss out on adding this incredible piece to your saga. Limited stock – grab yours before it vanishes!
• •Unlock your little one's imagination! 🚀 Our [Toy Name] isn't just fun, it's a magical journey into creativity and learning. Watch them build, discover, and giggle for hours. Perfect for curious minds and busy hands!
• •Step into your very own Reino Mágico! 🏰 From enchanting collectibles to toys that spark pure joy, we've got a little bit of magic for everyone. What wonders will you discover today? #ReinoMagicoTienda #YourHappyPlace
• •The magic of gifting starts at Reino Mágico! 🎁 Find unique treasures for every fan and little dreamer on your list. Fast shipping and a sprinkle of joy in every order. This season, give the gift of wonder!
• •(Video showing a cool, somewhat hidden feature of a product) Did you know the [Product Name] can also do THIS? 🤯 We love finding these little magical secrets in our toys! What will your kids create? Show us! #ToyHacks #ReinoMagicoSurprise #CreativePlay